Marketing Communications Manager

About the role

The Marketing Communications Manager runs the channels that carry Red Cat's story to the market. You will own our PR agency relationship, every Red Cat social channel, and advertising across all Red Cat brands. You will partner closely with product marketing to turn launches and proof points into coverage, campaigns, and content that reach DoD, program offices, end users, investors, and industry.

This is a hands-on role at a company moving fast. You will write, edit, publish, and measure, and you will keep many brands speaking with one Red Cat voice.

- Reports to: VP of Marketing

- Location: Hybrid or remote (U.S.), with 10–20% travel

- Type: Full-time

What you will do

PR agency partnership

- Own Red Cat's relationship with its PR agency, which leads media relations execution.

- Brief the agency on priorities across all brands: what to pitch, when, to whom, and why it matters to Red Cat's business.

- Find the stories worth telling, inside and outside the company: field results, customer wins, partnerships, product milestones, and people.

- Turn those stories into clear briefs the agency can run with, and route the agency's work through legal, investor relations, and partner approvals.

- Decide which stories go external, which go internal, and which go both.

- Hold the agency accountable to coverage goals and report results monthly.

Social media

- Own every Red Cat social channel, including corporate and brand accounts on LinkedIn, X, YouTube, and Instagram.

- Build and run a content calendar that balances corporate news, product proof points, field footage, events, and culture.

- Write and publish posts, manage community engagement, and grow followers with the defense audiences that matter.

- Support executive presence on LinkedIn, including ghostwritten posts and amplification.

- Coordinate live social coverage at major trade shows with the events team.

Content for marcomms channels

- Partner with the content marketing specialist and external vendors to produce the content Red Cat's marcomms channels need: social, PR, advertising, email, web, and internal communications.

- Define what each channel needs, write the briefs, and keep production on the calendar.

- Review and approve content for voice, accuracy, and brand consistency before it publishes.

Product marketing partnership

- Work with product marketing to turn positioning and launch plans into external campaigns, press, and social.

- Support integrated launches for new platforms and capabilities across aerial, maritime, and enabling technology lines.

- Keep messaging consistent with Red Cat's brand architecture and each brand's guidelines.

Advertising

- Plan and buy paid media in defense trade publications, digital, social, and event programs.

- Manage creative development with the design team and track performance against budget.

- Optimize spend toward the channels that drive qualified engagement.

Website, digital, and internal communications

- Own website content and updates across Red Cat brand sites, managing the website contractor.

- Run email marketing and newsletters to customers, partners, and industry audiences.

- Lead internal communications, including company announcements and updates that keep employees across divisions informed.

Required

- 5–7 years of marketing communications, PR, or corporate communications experience, ideally in defense, aerospace, government, or B2B technology.

- Direct experience owning a PR agency relationship, with a record of briefing agencies on priorities and finding stories that earn coverage.

- A record of growing B2B social channels with measurable engagement results.

- Exceptional writing and editing; you can turn technical material into clear, declarative copy fast.

- Experience planning and managing paid media budgets.

- Comfort directing agencies, vendors, and contractors, and managing multiple stakeholders at once.

- U.S. citizenship and the ability to work with export-controlled information.

Preferred

- Experience communicating for a publicly traded company, including coordination with investor relations.

- Familiarity with uncrewed systems, drones, maritime, or defense technology.

- Working knowledge of ITAR and public-release review for defense content.

- Experience with HubSpot or Salesforce, social management tools, and website CMS platforms.

- Video production or editing skills.

- Existing relationships with defense trade and business press.

How success is measured

- Earned media: quality coverage in target defense, trade, and business outlets, and share of voice against competitors.

- Social growth: follower growth and engagement rate across all Red Cat channels, quarter over quarter.

- Content output: a steady, on-calendar publishing cadence that sales and leadership actively use.

- Paid performance: cost per engagement and qualified traffic from advertising, within budget.

- Consistency: every brand's external communications aligned with the Red Cat story and brand guidelines.

Background Check

This position will require successfully completing a post-offer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified, consistent with federal and state law.

EEO and ITAR/EAR Work Authorization Disclosure

Red Cat Holdings provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This position requires direct or indirect access to hardware, software, technology or technical data controlled under the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Successful candidates for positions subject to ITAR/EAR restrictions must provide proof of U.S. Citizenship or Permanent Residence and must not require sponsorship for export-restricted work authorization.

E-Verify

The company participates E-Verify ensure eligibility for employment and compliance with Right to Work rules.

Compensation: Base pay, plus generous annual equity package and potential bonuses.