Marketing Director, Mexico

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The Marketing Director is responsible for defining and driving the marketing strategy to accelerate brand growth, strengthen market positioning, and deliver measurable business impact. This role combines strategic brand leadership, integrated campaign management, media and performance marketing, customer insights, and rigorous business analysis .

The Marketing Director translates business priorities and consumer insights into compelling marketing strategies and integrated go-to-market plans, ensuring strong execution across channels and continuous optimization based on performance data.

The role requires a senior marketing leader who can operate strategically while remaining close to execution, influence cross-functional stakeholders, manage significant marketing investments, and lead teams and agency partners toward clear business and brand outcomes.

Key Responsibilities

Marketing & Brand Strategy

- Define and execute the marketing strategy aligned with business priorities, growth objectives, consumer needs, and competitive dynamics.
- Lead brand strategy, positioning, audience segmentation, and customer journey development to strengthen relevance and differentiation.
- Translate business and market insights into clear marketing priorities, activation plans, and measurable objectives.
- Identify growth opportunities through market, consumer, customer, and competitive analysis.

Integrated Campaign Leadership

- Lead the development and execution of integrated marketing campaigns across digital, media, social, content, retail/channel, PR, experiential, and partner ecosystems .
- Establish the strategic direction and creative brief for major campaigns, ensuring consistency between business objectives, consumer insights, brand positioning, and execution.
- Partner with internal teams and agencies to deliver high-impact campaigns from strategy through execution and optimization.
- Ensure effective campaign development, launch readiness, and post-campaign performance evaluation.

Media, Digital & Performance Marketing

- Define media strategy and investment priorities across the customer journey.
- Lead media planning, digital media strategy, campaign performance analysis, and optimization .
- Establish performance metrics and measurement frameworks to evaluate marketing effectiveness and business contribution.
- Use data and analytics to optimize audiences, channels, creative performance, and investment allocation.
- Drive a culture of experimentation, measurement, and continuous improvement.

Business & Data-Driven Decision Making

- Translate marketing data, customer insights, market intelligence, and business performance into actionable recommendations.
- Develop clear performance dashboards and KPIs connecting marketing activity to business outcomes.
- Apply business analysis to identify opportunities, understand performance gaps, and support investment decisions.
- Champion data-driven decision making across marketing planning and execution.

Budget & Marketing Performance

- Own marketing budget planning, allocation, tracking, and optimization.
- Prioritize investments based on strategic relevance, anticipated impact, and measurable performance.
- Ensure disciplined management of marketing resources and agency investments.
- Regularly evaluate marketing effectiveness and recommend investment reallocations based on business and campaign performance.

Channel & Customer Marketing

- Develop marketing strategies that connect brand priorities with channel and customer opportunities.
- Partner closely with sales, channel, product, e-commerce, and other commercial teams to translate brand strategy into effective market activation.
- Use audience and customer segmentation to tailor marketing programs to priority consumers, partners, and channels.
- Ensure consistency across the customer journey while adapting execution to specific channel needs.

Alliance & Stakeholder Management

- Build strong relationships across Marketing, Sales, Product, Finance, PR/Communications, Channel, E-commerce, agencies, and external partners.
- Develop strategic alliances and partnerships that amplify marketing impact and extend brand reach.
- Influence senior stakeholders through clear recommendations grounded in consumer insights, market dynamics, and business data.
- Navigate complex, cross-functional environments and drive alignment around shared priorities.

Team Leadership

- Lead, develop, and empower a high-performing marketing organization.
- Establish clear priorities, accountability, and standards of execution.
- Coach team members to strengthen strategic thinking, business acumen, creativity, digital capabilities, and data-driven decision making.
- Foster collaboration, ownership, innovation, and continuous improvement across the organization and agency ecosystem.

We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.

If you belong to a priority group, such as people with disabilities, we encourage you to share this information if you wish. This will allow us to provide you with reasonable accommodation and ensure an accessible, equitable, and fair selection process.
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We believe in treating each other with respect and dignity. We judge all applicants and employees by their qualifications, demonstrated skills and achievements without regard to race, color, religion, gender, gender identity or expression, national origin, ethnicity, sexual orientation, sex, age, disability, veteran status, marital status or any other characteristic protected by local law. When necessary, Lenovo will provide reasonable accommodations for employees with disabilities or those with special religious requirements. All employees help to create a positive work environment by adhering to these standards.