Manager - Product Marketing

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

## Your Purpose

MSC Cruises U.S. is seeking a highly organized and commercially minded  Manager, Product Marketing  to support the execution of product marketing initiatives across ships, destinations, deployments, onboard experiences, and key commercial priorities within the U.S. and Canadian markets. The Manager coordinates HQ, Creative, Comms, Channel Marketing, Commercial, Sales, and Operations to deliver campaigns, launches, and product communications.

This is a hybrid position requiring employees to work from the Miami office four days per week (Monday through Thursday), with the option to work remotely on Fridays.

## Your Impact

- Execute product marketing plans supporting ships, destinations, onboard experiences, deployments, open-for-sale initiatives, and other commercial priorities.
- Develop and maintain product briefs, messaging documents, launch materials, sales tools, and campaign support resources.
- Translate product positioning and marketing strategies into actionable deliverables for Creative and channel teams.
- Support launch readiness activities and execution for new products, deployments, destinations, and guest experience enhancements.
- Lead the development of creative briefs that clearly communicate campaign objectives, target audiences, product features, messaging priorities, deliverables, and timelines.
- Partner with Creative teams throughout integrated campaign development to ensure campaigns accurately represent product features and marketing priorities.
- Coordinate campaign workflows, stakeholder reviews, approvals, asset delivery, and milestones from briefing through launch to keep projects on schedule.
- Work closely with channel owners to support successful execution of integrated marketing campaigns across paid, owned, earned, social, CRM, trade, and web channels.
- Localize global product campaigns, launches, messaging, assets, and supporting materials to align with U.S. and Canadian consumer expectations, commercial priorities, and market requirements.
- Serve as a primary liaison between U.S. stakeholders and Headquarters for product marketing initiatives, localization requests, asset needs, approvals, and launch deliverables.
- Maintain visibility into global asset development timelines and ensure required materials are delivered and distributed to stakeholders.
- Conduct routine audits of websites, landing pages, marketing materials, and channel communications to ensure product information is accurate, consistent, and aligned with current offerings.
- Partner with Digital, Trade, CRM, Social, and other channel owners to identify and correct product information discrepancies.
- Support governance of product messaging, content standards, and asset usage across channels.
- Maintain organized repositories of product marketing assets, launch materials, briefs, and supporting documentation.
- Maintain and update guest profiles, audience segments, messaging frameworks, and related marketing resources.
- Support development of sales enablement tools, messaging guides, FAQs, and product reference materials.
- Ensure internal teams have access to and consistently use current product information, assets, and marketing materials.
- Conduct ongoing competitive assessments covering cruise products, destinations, deployments, onboard experiences, pricing trends, and marketing activity.
- Develop recurring competitive reports and marketplace updates for marketing and commercial teams.
- Monitor competitor launches and promotional activity and summarize key implications for stakeholders.
- Own and maintain the Product Marketing deployment calendar, ensuring visibility across product launches, campaigns, milestones, and business priorities.
- Maintain project trackers, timelines, status reports, and workflow documentation.
- Coordinate cross-functional deliverables to support launch readiness and campaign execution.
- Monitor project timelines and proactively identify risks, dependencies, and delays.
- Support process improvements that enhance visibility, organization, and efficiency across product marketing initiatives.

## Your Journey so far

- Bachelor's degree in Marketing, Business, Communications, Hospitality, or related field.
- 5-8 years of experience in Product Marketing, Brand Marketing, Campaign Management, Marketing Operations, or related disciplines.
- Experience supporting product launches, campaign development, and cross-functional marketing initiatives.
- Cruise, hospitality, travel, leisure, or consumer marketing experience preferred.
- Experience managing multiple projects and stakeholders within a matrixed organization.
- Advanced proficiency in Microsoft PowerPoint, Excel, and Word.
- Experience developing creative briefs, product briefs, project trackers, and launch documentation.
- Experience conducting website audits and content reviews.
- Ability to synthesize complex product information into clear and actionable marketing materials.
- Exceptional organization and attention to detail, with the ability to manage competing priorities.
- Strong project management skills, with the ability to coordinate stakeholders and keep cross-functional initiatives on track.
- Strong written and verbal communication skills.
- Ability to collaborate effectively across multiple departments and stakeholder groups.
- Analytical mindset with experience gathering and organizing competitive and market information.
- Proactive problem-solving skills and ability to work independently.

## Your Essentials

Information about visa requirements if any:

- US Passport or US Permanent Resident
- MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!