Brand Manager - Pet Nutrition

Job Description:

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

About the role: This role will be working for our Mars  Pet Nutrition  segment,  where we make life better for pets and their owners

Role Title:  Brand Manager

Location: Melbourne, Vic

Hours: Full-time, hybrid

Reporting to: Portfolio Director

At Mars Petcare, we're united by our purpose: A Better World for Pets. We're looking for a commercially minded and consumer-obsessed Brand Manager to take end-to-end ownership of our Birdcare portfolio, including the iconic Trill and Harmony brands. This is an exciting opportunity to shape category growth, build engaged pet parent communities, lead innovation, and drive the long-term success of a unique portfolio within the Petcare business.

As Brand Manager, you'll develop and execute the strategic vision for the Birdcare portfolio, partnering with cross-functional teams across Sales, Category, Shopper Marketing, Finance, R&D and Supply to deliver sustainable growth and create meaningful connections with bird owners across Australia

What You Will Do

- Lead the strategic growth agenda for the Birdcare portfolio, identifying opportunities to accelerate category penetration, market share and profitability.
- Develop and deliver 3-year growth plans across innovation, media, activation and channel expansion.
- Drive brand performance through robust analysis of market, consumer and commercial data, translating insights into winning growth strategies.
- Lead portfolio optimisation initiatives including pricing, product mix, pack architecture and SKU rationalisation.
- Develop and execute full-funnel marketing campaigns across awareness, consideration and conversion touchpoints.
- Build and grow highly engaged digital communities for bird owners and enthusiasts through best-in-class digital and social marketing.
- Partner with creative, media and digital agencies to deliver impactful campaigns and strong return on investment.
- Lead innovation and renovation projects from concept through to launch, working closely with R&D, Supply, Procurement and Finance teams.
- Create compelling activation tools and category growth initiatives that deliver value for consumers, customers and Mars.
- Manage marketing investment and budgets to maximise brand growth and commercial outcomes.

What You Will Bring

- Proven experience in Brand Management, ideally within FMCG or a fast-paced consumer-focused environment.
- Approximately 5+ years' experience in brand marketing with a track record of delivering business growth.
- Strong commercial acumen with the ability to analyse data and translate insights into action.
- Experience developing and executing integrated marketing campaigns across traditional and digital channels.
- Strong project management skills with the ability to lead multiple priorities and stakeholders simultaneously.
- Demonstrated ability to influence and collaborate across cross-functional teams.
- Experience working with agencies and external partners to deliver outstanding marketing outcomes.
- Tertiary qualifications in Marketing, Business or a related discipline.
- Experience in Category, Shopper Marketing or Commercial functions will be highly regarded.

Why you’ll love working for Mars:

· Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.

· People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.

· Development: Shape your career with personalised development and real opportunities to grow from day one.

· Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.