Growth Marketing Manager

About LanternaLanterna is an education company that supports IB Diploma students with one-to-one tutoring and study resources.The roleWe are looking for a Growth Marketing Manager to lead growth for our B2C business. You will own our existing marketing channels and the projects that move them forward, leveraging AI tools and automation and data analytics to achieve more.This is a broad, hands-on role for someone who enjoys moving between data, creative work and building things.We are a small, ambitious team where good ideas do not need layers of approval. You will take over channels and systems that already work, with real ownership, room to experiment and the chance to see the impact of your work.This is a remote role. We are looking for someone based within two hours of Central European Time (CET).What you will doGrow consultation bookings and new students across our marketsGrow our organic search (SEO and AEO) visibility and content performancePlan, run, test and optimise campaigns across channels (email, social media, ads, website, and more)Run growth projects end to end: scope them, brief stakeholders and developers, keep them on track and measure the resultUse AI tools and automation to build workflows, pages and tools so you can work faster and at scaleCreate on-brand digital content and experiencesReport on performance and turn insights into actionWhat we are looking forSEO and AEO knowledge/experienceHands-on experience with AI tools, including agentic coding and AI-assisted designMarketing automation experience (e.g. HubSpot Workflows, Zapier, n8n)Strong analytical skills, including A/B testingExperience running projects with several stakeholders, from brief to launch.A good eye for design and user experienceShort-form social media content experienceNice to haveExperience of the IB DiplomaPaid advertising experience (Google Ads, Meta Ads)Hiring processThe process includes interviews and practical tasks.