About this role
THE EXPERIENCE OF A LIFETIME
The BRP internship program is truly unique. We hire nearly 300 interns annually from all backgrounds, skill levels, and professions. Often, internships lead to employment at BRP because we believe in investing in our talent to help them achieve their full potential. At BRP, you will work with an experienced professional team and have the opportunity to work on challenging projects with a real impact. Will you be our future? Apply now!
Make an impact:
Are you eager to gain hands-on experience in marketing at both the North American and global levels? Do you stay ahead of the curve when it comes to marketing and social media trends? The Can-Am Motorcycles and 3-Wheel Vehicles team is looking for a dynamic intern to support our Digital & Global Brand Strategy teams.
This is your chance to accelerate your development as a 360-degree marketer while helping us make the road more accessible and more fun for everyone
- Support the Digital & Global Brand Strategy teams in activating and measuring marketing initiatives across North America.
- Work with the Social Media team to shape Can-Am’s digital presence.
Collaborate with industry experts:
- Lead marketing initiatives and contribute to refining our social content strategy.
- Take ownership of key tasks and drive real results.
Own Your Projects:
- Work alongside marketing professionals and industry leaders.
- Gain valuable hands-on experience while making a tangible impact.
Why Join Can-Am?
- Global Reach, Real Impact – Your ideas won’t sit on a shelf; they’ll help fuel the brand’s next big moment.
- Push Boundaries – We don’t do ordinary. Bring your passion and help us shake up the industry.
- Be Seen, Be Heard – Join a team that values your creativity, ideas, and ambition.
YOUR MANDAT:
Global Brand Strategy Support
- Assist in the development and execution of brand and marketing plans, ensuring alignment with overall business goals.
- Support project coordination from briefing to execution: Tracking timelines, organizing deliverables, and helping ensure deadlines and budgets are respected.
- Contribute to the production process by helping organize assets, facilitate team collaboration, and streamline workflows.
- Participate in creative brainstorming and bring fresh ideas that elevate the Can-Am On-Road consumer experience.
- Help maintain brand consistency by reviewing content and materials for alignment with guidelines and key messaging.
- Stay up to date on Can-Am On-Road products and assist in research and documentation as needed.
- Provide general support to the Brand Specialist and the broader Brand team on various initiatives.
Social Media & Digital Support
- Contribute to Can-Am's social media strategy, helping shape content for our EV motorcycles and 3-wheel vehicles.
- Support the creation and deployment of content calendars, ensuring timely and engaging brand storytelling.
- Analyze social media performance metrics and provide recommendations to optimize engagement and reach.
- Monitor competitor activity and industry trends to identify new content opportunities.
- Write compelling, on-brand social media posts and actively manage community engagement.
- Assist in the creation of content briefs for website updates, landing pages and digital campaigns (including CRM)
- Support the Digital Specialist in the execution of ongoing website improvements and strategic initiatives across both motorcycle and 3-wheel vehicles’ websites
General Marketing Support
- Stay on top of industry trends to bring fresh ideas and insights to the team.
- Support various ad hoc marketing projects, ensuring agility and adaptability in a fast-paced environment.
These skills and qualifications will put you at the top of the list:
- Autonomous, curious, and results-driven – You take initiative and love solving problems.
- Passion for marketing, brand-building, and storytelling – You think beyond just content.
- An analytical mindset – You can uncover insights that shape decisions.
- Excellent project management skills – You’re detail-oriented and organized.
- In-depth knowledge of social media – You’re active on multiple platforms and understand trends.
- Excellent writing skills in English – You can craft compelling content.
- Bonus: Skills in Adobe Photoshop, video editing, or content creation tools.
Benefits? Our interns are not short on them!
- Competitive salary and a return-to-internship bonus: You work hard, we know, so we offer you what you deserve.
- Flexible work schedules: Whether in the office or remote, you will always be supported by your team.
- A stimulating work environment: Progress does not come from standing still. You will have the opportunity to learn and take on challenges with the best talents of tomorrow.
- Social activities: The cohort of over 100 interns never gets bored with a busy schedule of activities organized by the internship team and the social committee!
WELCOME TO BRP
As a global leader in recreational vehicles and boats, we create innovative ways to travel on snow, water, asphalt, earth, and even in the air. Our company's headquarters is located in Valcourt, Quebec, but we offer internships in Sherbrooke and Montreal as well. We have manufacturing plants around the world and rely on over 17,000 dynamic individuals, driven by the deep conviction that in work as in life, the destination is not important. It's the journey. Yours.