About this role
Location: Hershey, PA
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
The DCS (Demand Creation Strategy) team drives brand strategy, marketing, product innovation, and whitespace growth across Hershey’s portfolio and adjacent categories.
As Senior Associate Brand Manager, DCS Chocolate, you will be responsible for developing strategic, consumer-grounded growth initiatives in support of the PayDay brand, Seasons & Tentpoles, and Gifting occasions.
You will lead strategy formation and project execution to address trends, unmet consumer needs, and whitespace opportunities to achieve Hershey’s growth ambitions. This includes developing new product initiatives from discovery and ideation through commercialization.
What will you do?
- Leverage knowledge of ongoing trends in chocolate and broader snacking categories to identify whitespace opportunities and translate insights into actionable innovation strategies
- Identify, analyze, structure, develop, and present recommendations to leaders
- Work cross-functionally and collaboratively to execute projects, coordinating and leading activities with virtually every function in the company
- Lead and direct activities with third party suppliers and partners, inclusive of agencies and research vendors
- Manage multiple priorities while delivering high-quality work against established timelines
Minimum Education & Requirements
Experience
- Minimum 3 years of relevant work experience.
- Strong leadership, strategic thinking, and planning skills with an ability to work effectively with cross-functional partners.
- Self-motivated with an entrepreneurial mindset and ability to drive innovation.
- Solid business knowledge and general management approach.
- Excellent analytical and project management skills; able to manage multiple priorities and deliver on timelines.
- Proficient communicator (verbal and written) across diverse audiences, including senior leadership.
- Functional marketing expertise with experience in syndicated data (e.g., Circana, Numerator) preferred.
- Demonstrated accountability for business results and economic value creation.
Education
- Bachelor’s degree required
- MBA or relevant Master’s degree preferred
Benefits and Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
The anticipated base salary range for this role is $108,840 to $136,050 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).
Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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