About this role
About the Team
The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you.
This role blends strategic vision with executional leadership. You will oversee a team of Business Development Managers to build a strong partner pipeline, define the program’s commercial strategy, and guide investment decisions that accelerate TikTok’s SMB growth through partnerships.
Key Responsibilities
- Lead a team of Business Development Managers to identify, evaluate, and sign high-potential Channel Partners.
- Design and implement incentive models tied to incremental revenue and long-term partner performance.
- Analyze total addressable market (TAM), vertical trends, and regional opportunities to inform expansion strategy.
- Shape the strategic roadmap and recommend investment priorities that align with TikTok’s multi-year SMB growth goals.
- Lead commercial negotiations and structure mutually beneficial partnership agreements.
- Define partner strategy, product alignment, and quarterly performance targets to ensure scalable success.