Senior Reporter – What’s On Dubai

What’s On is
looking for a talented Senior Reporter to join our editorial team in Dubai.
This is a hands-on role for an experienced journalist who can spot a great
story, write with speed and accuracy, and create engaging content across
digital, social and print.

You will be
responsible for generating and publishing high-quality content across news,
features, guides, reviews and lifestyle stories, while contributing ideas to
the daily editorial calendar. You will also help shape our digital and social
presence, ensuring content is relevant, engaging and optimised for our
audience.

What you
will do:

- Research, write,
edit and publish engaging stories for What’s On’s digital platforms.
- Generate original
story ideas and stay on top of the latest UAE trends, news, launches and
events.
- Write SEO-friendly
content, using keywords, search trends and audience insights to improve
reach and engagement.
- Sub-edit and
fact-check content to maintain high editorial standards.
- Create content for
Instagram, TikTok and other social platforms, including short-form videos
and social posts.
- Contribute editorial
content to What’s On magazine, including features, reviews and special
reports.
- Attend and cover
events, launches, press conferences and media briefings, turning them into
strong editorial stories.
- Work with
contributors and freelancers to manage stories and meet deadlines.
- Produce branded and
sponsored content while maintaining the quality and tone of the What’s On
brand.
- Use analytics and
audience data to understand what performs well and shape future content.

Requirements

What
we’re looking for:

- 5–7
years of journalism or editorial experience, ideally within lifestyle,
consumer or digital media.
- Strong
writing, editing, proofreading and storytelling skills.
- Excellent
knowledge of the UAE media and lifestyle landscape.
- Strong
understanding of SEO, search intent and digital content performance.
- Experience
using a CMS such as WordPress and analytics tools such as Google Analytics
or Search Console.
- Comfortable
creating and editing short-form video for Instagram Reels and TikTok.
- A
confident, creative journalist who can work quickly without compromising
on quality or accuracy.
- Experience
managing contributors, freelancers and multiple deadlines.
- A
strong understanding of social media and digital audiences.
- A degree in Journalism, Media,
Communications or a related field, or equivalent professional experience.

Motivate Media Group is the region’s leading multi-platform
content producer with a diverse portfolio of media interests comprising
magazines, digital, social, video, exhibitions & events, cinema, OOH and
books. Interested candidates may apply attaching a copy of their CV, sample of
work and a one-page cover letter