Social Media Executive - Emirates Woman

Emirates
Woman, a leading luxury women’s and fashion brand, is seeking a creative and
digitally fluent Social Media Executive to help grow its digital presence. This
entry-level role is ideal for someone passionate about fashion, beauty, luxury,
women’s stories, and the region’s evolving creative landscape. The successful
candidate will create and manage social-first content across platforms
including Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts,
translating editorial stories into engaging digital experiences.

Working
closely with editorial, fashion, beauty, commercial, and video teams, the
Social Media Executive will create, schedule, publish, and analyse content to
drive audience engagement, strengthen brand identity, and support editorial and
commercial objectives.

Responsibilities

- Support the planning
and execution of Emirates Woman’s social media strategy across key
platforms.
- Create, schedule,
and publish engaging social-first content, including Reels, TikToks,
Stories, carousels, and short-form videos.
- Manage the social
content calendar, ensuring alignment with editorial features, covers,
campaigns, events, and key cultural moments.
- Write compelling,
on-brand captions and adapt editorial content into platform-native
storytelling.
- Edit video content
using tools such as CapCut, Canva, Adobe Express, or similar.
- Collaborate with
editorial, fashion, beauty, commercial, and video teams to promote content
and campaigns.
- Capture and create
content at shoots, events, launches, and interviews.
- Monitor social
trends, audience engagement, and competitor activity to identify growth
opportunities.
- Track performance
metrics and use insights to optimise content and support audience growth.
- Support the delivery
of branded content and partnerships, ensuring campaigns are executed
accurately and on schedule.

Requirements

Required Skills

● Strong understanding of
Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts

● Short-form video editing skills,
ideally using CapCut, Canva, Adobe Express, Premiere Rush, or similar

● Ability to write clean, engaging
captions and social headlines

● Basic understanding of social
analytics and performance tracking

● Good eye for luxury visuals,
fashion imagery, beauty content, and editorial layout

● Knowledge of current fashion,
beauty, culture, and lifestyle trends

● Strong organisational skills and
ability to manage a social content calendar

● Excellent written English; Arabic
is a plus but not essential

● Comfortable using Microsoft
Office, Google Workspace, and social scheduling tools

Motivate Media
Group is the region’s leading multi-platform content producer with a diverse
portfolio of media interests comprising magazines, digital, social, video,
exhibitions and events, cinema and books. Interested candidates may apply
attaching a copy of their CV and a covering letter.