About this role
Responsibilities
- Plan and execute marketing campaigns, events, promotions and partnerships to drive brand awareness, footfall and sales performance.
- Develop marketing collaborations with tenants, business partners and sponsors to maximize campaign effectiveness.
- Conduct market research and analyze customer trends, competitor activities and business opportunities.
- Work closely with internal teams, tenants, agencies and vendors to ensure successful campaign delivery.
- Monitor campaign performance, prepare reports and manage marketing budgets to optimize ROI.
- Manage contracts and agreements for campaigns, events and sponsorship activities.
- Lead, coach and support team members in achieving business objectives.
- Build strong relationships with tenants and drive engagement through joint marketing and business initiatives.
- Review sales performance and recommend action plans to improve tenant and category performance.
- Identify retail trends, customer insights and new business opportunities, including pop-up stores and promotional activities.
Requirements
- Bachelor's degree in Marketing, Business Administration or a related discipline.
- At least 8 years of experience in marketing, partnerships, account management or related fields, preferably in retail, shopping malls, property, lifestyle or agency environments.
- Minimum 2 years of team management experience.
- Proven experience in planning and executing integrated marketing campaigns, events and partnerships.
- Strong stakeholder management, communication and negotiation skills.
- Commercially minded with strong analytical and problem-solving abilities.
- Creative, proactive and able to manage multiple projects in a fast-paced environment.
- Knowledge of digital marketing and social media is an advantage.
(Personal data collected will be used for recruitment purpose only)