About this role
Responsibilities
- Drive and execute partnership strategies, including IP activations, brand collaborations, advertising campaigns, and short-term leasing opportunities to enhance brand visibility and revenue growth.
- Develop and implement corporate client acquisition initiatives, identifying new business opportunities and cultivating strategic partnerships.
- Manage end-to-end partnership, activation, and leasing projects, ensuring timely delivery, seamless execution, and achievement of business objectives.
- Coordinate with internal teams, tenants, vendors, and external partners to deliver impactful marketing campaigns and programs.
- Support the development of marketing and promotional materials across advertising, PR, social media, and O2O channels to maximize campaign effectiveness.
- Monitor and analyze campaign and partnership performance, providing insights and recommendations for continuous improvement.
- Build and maintain strong relationships with partners and clients, while supporting ad hoc business and commercial initiatives as required.
Requirements
- Bachelor's degree in Business Administration, Marketing, Project Management, or a related discipline.
- Minimum 6 years of experience in business development, corporate partnerships, B2B sales, event management, or related fields, preferably in retail, FMCG, luxury, property, or lifestyle industries.
- Strong commercial acumen with proven experience in partnership development, client acquisition, and stakeholder management.
- Excellent project management, communication, presentation, and relationship-building skills.
- Analytical, proactive, results-oriented, and able to manage multiple priorities in a fast-paced environment.
- Positive team player with strong ownership and problem-solving mindset.
- Excellent command of written and spoken English and Chinese; proficiency in Putonghua is an advantage.
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