Mr D - Senior Copywriter and Content Strategist

Mr D , a division of the Takealot Group, is looking for a highly talented Senior Copywriter and Content Strategist to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

- Scale : Show the millions of Mr D customers what you can do

- Learn : We work with the best of the best, and then some.

- Grow : Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Head of Creative Studio

Purpose of the role : To craft compelling copy that resonates across a diverse brand ecosystem, including restaurants, groceries, retailers, and beyond .To collaborate with the design and marketing teams to deliver engaging campaigns, app content, digital experiences, and more. Play a vital role in shaping the tone of voice and communication style across channels, ensuring alignment with our brand identity and business objectives .To manage a small team of copywriters’ quality and accuracy of work .

Your responsibilities will include:

- 1. Concept & Content Development
• Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content.
• Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life.
2. Brand Tone & Voice
• Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals (food, groceries, retail, etc.).
• Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms.
3. Strategic Storytelling
• Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention.
• Help shape brand storytelling to reflect our mission and differentiate us from competitors.
4. Collaborative Ideation
• Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns.
• Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals.
5. Editorial Ownership
• Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form editorial.
• Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence.

. Attributes required:

- Ability to translate a creative concept into a clear content plan

- Strategically driven with a sound understanding of brand and business growth.

- Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc

- Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices

- Detail oriented

- Excellent proof-reader

- Must be able to manage a team, a content calendar and an agency relationship.

- Takes initiative and works well independently

- Strong communication and time management skills

- An enthusiasm for being a part of a fast-paced start-up environment

- Blogging and ad agency experience advantageous

- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

- Solid time-management skills

Qualifications ,Experience and Competencies:

- Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy

- Computer literacy essential

- Creative track record with 5+ years industry experience with a through the line portfolio

- Experience working at creative agency advantageous

- Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)

- Proven work experience as a Senior Copywriter ,Product Copywriter or similar role

- Portfolio of published articles

- Hands-on experience with Content Management Systems

- Basic keyword search knowledge

Let’s talk about life @ Mr D

- The power is in your hands : We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.

- No doors : We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.

- Online Learning : Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.

- Good times : Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).

- Birthday leave : Cake Day all the way. Enjoy your day off - you deserve it.

- Help when you need it most : Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.

- Free parking : No more 5km fun runs to your desk (unless you want to)

Like what you see?

If you meet the above you are an Extraordinary Mind. Apply today!!

Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference