Social Media & Events Coordinator-Hospitality

The Social Media & Event Coordinator is responsible for attracting and interacting with our target audience , managing our reputation, and creating one - of - a - kind customer experiences through social media coordination, event planning, programming, and communications across all New Land Hospitality locations. This position is considered full -time with an average of 3 0 hours/wee k spent primarily on admin and event duties, but some bartending may be required if the location needs assistance .

Responsibilities:

Social Media Coordination

- Create and coordinate editorial calendars

- Use social media channels to craft brand stories; g enerate, edit, and publish engaging content

- Build social media followers and engagement on applicable platforms for each property through
multiple avenues including but not limited to: s trategic community engagement , t argeted paid social ads , i nfluencer partnerships , c ommunity promotions and contests

- Manage online reputation by responding to online reviews on a variety of platforms in a timely fashion; solicit positive reviews from community members, customers, visitors, etc. based on each brand platform

- Manage Loyalty perks through POS platform, SMS marketing, or email marketing

Digital & Print Media

- With the support of the Marketing Team, create social tiles, flyers, infographics, table signs, menus

- Collaborate with supervisor and marketing team to establish marketing strategies that support profitability

Data Analysis

- Capture and analyze data; use insights to guide social media strategy

- Manage marketing spend and identify opportunities for cost optimization

- Analyze sales mix
vs spend to determine sustainability and educate future marketing decisions

Event Coordination

- Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar

- Keep
costs within the budget by recruiting sponsors and other funding

- Coordinate all applicable parties in the execution of each event , including onsite team and outside vendors, ensuring the entire event is set up for success from start to finish

- With the support of NLE Marketing Team, d esign marketing campaigns for each event, including but not limited to social media promotion, press , collaborations, digital & print media

Training & Leadership

- Train bartenders and 3 rd party vendors on event standards and service standards

- Develop event briefs for the onsite team and provide training for all new hires

- Act as Manager on Duty when onsite

Qualifications :

- 3-5+ years of proven experience in social media marketing and event coordination

- Excellent writing, communication, and customer service skills

- Proficiency in graphic design and photo/video editing; u nderstanding of social media analytics and tools , digital marketing , and marketing channels

- Strong organizational, communication, analytical, leadership, and project management skills

- Ability to work the hours needed for each location ; including some nights and weekends to capture content during peak hours

Benefits:

- Health Insurance Reimbursement up to $100/ mo

- 1 week of PTO (40 hours)

- 401K Matching up to 5 %

- 10% Employee Discounts on Housing

- $35/ mo Cell Phone Reimbursement

- Limited access to New Land Property Amenities