Director of Marketing

Muckleshoot Casino ResortOn-siteFull-timeStaff, 8–12 yearsListed 5 days ago

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About this role

WHAT'S IN IT FOR YOU

- Competitive salary starting at $171,838.40 - DOE with discretionary performance bonuses 2x a year!

- Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.

- Complimentary meals and covered team member parking.

- Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.

- Company-paid gaming licenses (Class A & Class B).

- Variety of additional voluntary benefits and retirement plans

WHAT YOULL DO

- Practice, support and promote the Vision and Mission Statements, Core Values and Management/Leadership Standards of the Muckleshoot Casino Resort.

- Assist the Chief Marketing Officer in providing strategic leadership for Marketing and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives.

- Plan, implement and oversee all Marketing operations to include, but not limited to day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction.

- Hire, train, evaluate, and direct marketing staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations.

- Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals.

- Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage.

- Ensure organizational compliance with all applicable laws, rules, regulations and standards, and internal controls.

- Ensure consistent delivery of Muckleshoot Casino Resorts hospitality/guest experience standards; participate in performance management programs.

- Formulate and operate within annual operating budget, and capital budget to accomplish goals and objectives.

- Contribute to a team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards.

- Prepare and submit all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required.

- Develop annual promotions calendar, and quarterly forecast.

- Create, maintain, and execute Muckleshoot Casino Resorts social media strategy with a focus on retention plan development and revenue generation.

- Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resorts objectives to drive engagement and participation and deliver on revenue targets.

- Make recommendations for the reinvestment matrix including comps, cash back, discounts and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability.

- Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities.

- Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures to include, but not limited to; guest service/hospitality standards, Human Resources processes/procedures, coaching, budgeting and purchasing.

- Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and reports issues to appropriate personnel.

- Smile. Engage guests, team members and vendors with a professional and friendly demeanor.

- Performs other duties as assigned.

WHAT YOULL BRING

- High school diploma or GED equivalent required.

- Bachelors degree in marketing, Communications, Business Administration, or related field required. Additional experience may be considered in lieu of education.

- Seven (7) years of marketing management experience with at least three (3) years involving management of marketing promotions, casino events, and rules submission.

- Tribal Casino experience preferred.

HOW YOULL BE SUCCESSFUL

- Ability to motivate, manage, and train staff.

- Ability to manage and prioritize multiple work priorities under time sensitive deadlines.

- Strong customer service skills.

- Advanced leadership and management skills and techniques.

- Strong written and verbal communication skills.

- Sound judgment and problem resolution ability.

- Ability to read, analyze, and interpret technical procedures and governmental regulations.

- Ability to write reports, business correspondence, and procedure manuals.

- Must have strong mathematical abilities to analyze, evaluate and compute costs, budgets, and schedules.

- Ability to establish and implement a strategic plan.

- Must be able to work independently and effectively align resources to achieve goals and strategic plans.

- Ability to analyze and apply innovative thinking to a situation, investigate alternatives, and make decisions based on the most effective course of action.

- Ability to use personal computers and various computer applications.

- Ability to work all shifts.

- Ability to work more than 8 hours per day or 40 hours a week and weekends.