About this role
Key Responsibilities:
- Analyze daily and monthly business performance, identify gaps and opportunities, and recommend practical actions.
- Translate business targets into detailed plans by product line, SKU, promotion and timing.
- Coordinate major campaigns and daily promotions, including activity setup, page readiness, product offers and execution tracking.
- Monitor campaign performance and make timely adjustments to improve sales delivery and execution quality.
- Manage product assortment and support new product launches, hero SKU development and product structure optimization.
- Coordinate inventory planning with supply chain and operation partners; monitor stock risks, aging inventory and replenishment needs.
- Work closely with AE, OTD, livestream, media, design, TP operation, DSR and other partners to ensure aligned and timely execution.
- Maintain effective day-to-day communication with VIP.com platform contacts and support business reviews and resource discussions.
- Track platform rules, promotion mechanics and operational requirements, and translate updates into clear execution guidance.
- Ensure store pages, product information, campaign submissions and other basic operation tasks are completed accurately and on time.
Qualifications:
- Bachelor’s degree or above, preferably in Marketing, E-commerce, Business Administration or a related field.
- At least 3 years of e-commerce platform or store operation experience; experience with VIP.com, Tmall, JD.com or a TP agency is preferred.
- Experience in beauty, personal care, household or other fast-moving consumer goods categories is a plus.
- Good understanding of platform promotions, campaign submission, pricing rules and store backend operations.
- Strong data analysis, problem-solving and execution skills.
- Ability to manage multiple priorities and coordinate effectively across teams.
- Results-oriented, detail-focused and able to work effectively in a fast-paced environment.
- Native-level Chinese and basic written English for internal communication.
Key Competencies:
E-commerce Platform Operations • Business Analysis and Insights • Campaign and Project Management • Cross-functional Collaboration • Attention to Detail and Execution Excellence • Ownership and Agility