About this role
Global Commercial Services (GCS) is a leading payments provider serving businesses of all sizes, with Small Business representing our largest and fastest-growing customer segment. The Small Business Marketing team drives acquisition and customer engagement across Charge Cards, Proprietary Lending products, and co-brand partnerships, playing a critical role in accelerating U.S. SME growth.
Within this organization, the Small Business Demand Generation team is responsible for creating best-in-class, integrated experiences that drive acquisition through paid channels.
This Senior Manager will be responsible for leading and advancing the GCS Customer Media program , developing strategies that generate demand amongst existing customers and deliver relevant acquisition experiences. This individual will bring together customer insights, media expertise, data, and measurement to evolve the way we treat customers through media touchpoints and drive business value.
- 5+ years of relevant experience in digital marketing, customer marketing, media, or a related high-growth environment.
- Proven ability to lead and manage innovative, effective marketing programs that deliver measurable customer and business outcomes.
- Strong understanding of the digital media landscape, audience strategy, measurement, and evolving media capabilities.
- Strong SBO customer mindset with demonstrated ability to translate customer needs, behaviors, and insights into marketing strategies and experiences.
- Strong leadership, influence, and relationship-management skills with the ability to work across multiple cross-functional partners.
- Strong analytical skills with the ability to isolate what matters, synthesize complex information, and turn insights into action.
- Ability to develop strategic roadmaps, prioritize opportunities, and manage multiple initiatives from strategy through execution.
- Passion for digital media, customer experience, innovation, and transformation.
Preferred Qualifications
- Bachelor's Degree required; MBA preferred.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.