Senior Manager Marcomm

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Senior Manager Marcomms
Important Information:
Contract Duration : 2-year fixed term
Pay band : 7 
Closing Date :  Applications will close on 6th Oct 2026 at 23:59 IST Time
Right to work : You must have the legal right to work in the country at the time of application. We are unable to support with visa sponsorship and relocation.
Hybrid model : Mandatory 2 or 3 days in the office each week

The Role:

The Marketing and Communications Lead will oversee the development and execution of a comprehensive and integrated marketing and communications strategy to amplify UKUIMP’s strategic marketing and communications objectives.

The role will help position UK branch campuses in India as responsible, long-term partners in India’s higher education ambitions, offering students access to UK-quality education and campus-based learning closer to home.

The postholder will work closely with British Council's Marketing and Communications team, the UKUIMP member universities, the PR agency and relevant UK/India stakeholders to ensure a unified UK voice, an India-first partnership narrative and a clear student-facing proposition for UK campuses in India.

Main accountabilities but not limited to the following:

Several key programmes and campaigns are planned as per the UKUIMP calendar for the rest of the financial year and beyond, and they require dedicated marketing and communications support that covers:

Strategy, planning and governance

- Develop and deliver the integrated annual UKUIMP marcomms strategy, activity calendar and implementation plan.
- Formalise ways of working with member universities, British Council Marketing and Communications, PR agency, Secretariat and relevant UK/India stakeholders.
- Coordinate the strategic communications working group and monthly coordination meetings; prepare agenda, actions and follow-ups.
- Maintain approval protocols for sensitive communications, paid campaigns, influencer activity, member amplification and crisis response.

Student-facing marketing and demand-building

- Lead the marketing plan for active IBC cities and selected feeder markets, with clear audience segmentation for students, parents and counsellors.
- Manage the UK Study in India student-facing page as the central hub for campus options, FAQ's, scholarships, outbound clicks on member pages.
- Develop campaign assets and toolkits for city-level awareness, campus discovery, open days, IBC fairs, webinars, parent/counsellor sessions and nurture journeys.
- Plan and oversee organic and, where budget is approved, paid campaigns across Meta, Search, YouTube and other relevant digital channels.
- Set CTA hierarchy and tracking for page visits, outbound clicks, registrations, webinar sign-ups, newsletter/WhatsApp opt-ins and retargeting audiences.

Content, storytelling and proof engine

- Create and manage a shared content bank of student stories, faculty voices, campus visuals, parent moments, member university proof points, employer inputs and consent records.
- Collate proof-led content across key messaging pillars.
- Produce or coordinate website copy, newsletters, social media posts, campaign copy, thought leadership pieces, press materials, briefing packs and partner templates.
- Ensure all content is accurate, accessible, brand-compliant, evidence-led and approved by relevant members/stakeholders.

Communications, media and reputation

- Develop and manage the messaging framework and national media narrative around UK TNE and IBCs in India.
- Work with the communications team and PR agency to secure quality feature stories, interviews, op-eds, media briefings and stakeholder visibility opportunities.
- Coordinate with journalists, influencers, podcasters and bloggers where appropriate, following agreed approval and vetting protocols.
- Support counter-narrative activity to address misinformation, elitism narratives, regulatory sensitivities and quality/trust concerns.

Member engagement and account management

- Build trusted relationships with member university marketing and communications teams, spokespersons and decision makers.
- Maintain a coordinated annual marketing and events calendar, including member announcements, campus launches, open days, fairs and thought leadership moments.
- Issue member communications and marketing toolkits to standardise messaging and maximise reach through partner channels.
- Handle member concerns proactively and ensure partner priorities are reflected while maintaining UKUIMP’s collective strategic objectives.

Measurement, reporting and optimisation

- Set up and maintain GA4, UTM, and campaign reporting structures in collaboration with digital/marketing colleagues.
- Build a dashboard covering awareness, engagement, informed action, proof creation, media quality, member amplification, sentiment/risk and budget performance.
- Provide monthly updates, campaign performance reports and actionable insights to the British Council and UKUIMP Steering Committee.
- Use performance data to recommend content, channel, budget and audience optimisations.

Budget and supplier management

- Prepare annual and campaign-level budget plans for approved marcomms activities.
- Maintain annual expenditure within agreed tolerance; review budget performance monthly and recommend reallocations based on campaign performance.
- Coordinate briefs, timelines, outputs and payments for agencies, freelancers, designers, media partners and other suppliers as required.

Requirements of the role:

- Degree or professional qualification in communications, journalism, marketing plus 8-10 years relevant experience preferably in education and study UK marketing and communications.
- Proven experience managing global marketing and communications programmes with multiple stakeholders
- Highly experienced in the design and delivery of marketing and communications plans

Desirable :

- Experience in effectively negotiating budgets and resources with senior stakeholders
- Knowledge of strategic planning and budgeting management.
- Experience of communications and / or marketing within the Education sector

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [email protected]