SEO and SEM Specialist

About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality Philippine-based talent for local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

Position Overview

We are seeking a data-driven and results-oriented SEO and SEM Specialist to develop, execute, and optimize search engine optimization and search engine marketing strategies for Asiacruit and its clients. This role will be responsible for improving organic search visibility, managing paid search campaigns, increasing qualified website traffic, and supporting lead generation and business growth.

The successful candidate will conduct keyword research, optimize website content and technical elements, manage paid search advertising, monitor campaign performance, and provide actionable insights based on digital marketing data. This position requires strong analytical skills, attention to detail, commercial awareness, and the ability to translate search performance into measurable business results.

This opportunity is suitable for a digital marketing professional who enjoys working in a fast-paced, collaborative, and international environment. The ideal candidate is proactive, resourceful, curious about changing search engine algorithms and advertising platforms, and committed to continuous improvement.

Key Responsibilities

- Develop and implement SEO and SEM strategies aligned with business objectives, target audiences, and lead generation goals.
- Conduct keyword research, search intent analysis, competitor research, and market analysis to identify growth opportunities.
- Manage on-page SEO activities, including title tags, meta descriptions, headings, internal linking, URL structures, image optimization, and content recommendations.
- Conduct technical SEO audits and collaborate with developers to address crawlability, indexation, site speed, mobile usability, structured data, and other technical issues.
- Develop and maintain SEO content strategies in collaboration with content writers, designers, marketing teams, and subject matter experts.
- Optimize website landing pages, service pages, blog content, and other digital assets for organic search performance and user experience.
- Plan, launch, manage, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising.
- Build and manage search campaigns, ad groups, keyword lists, match types, negative keywords, ad copy, extensions, targeting, bidding, and budgets.
- Test ad copy, landing pages, bidding strategies, audience segments, and campaign settings to improve performance.
- Monitor paid search budgets, cost per click, conversion rates, cost per acquisition, return on ad spend, and overall campaign profitability.
- Track organic and paid search performance using Google Analytics, Google Search Console, Google Tag Manager, advertising platforms, and SEO tools.
- Set up, review, and maintain conversion tracking, event tracking, attribution, and performance reporting.
- Analyze traffic, rankings, impressions, clicks, conversions, engagement, and revenue data to identify trends and optimization opportunities.
- Prepare regular SEO and SEM reports with clear findings, recommendations, progress updates, and next steps.
- Monitor search engine algorithm updates, industry trends, competitor activity, platform changes, and emerging digital marketing best practices.
- Support local SEO activities, including Google Business Profile optimization, local citations, location pages, and review management when required.
- Coordinate link-building, digital PR, outreach, and authority-building initiatives in accordance with ethical SEO practices.
- Collaborate with web developers, content teams, designers, sales teams, and business stakeholders to deliver integrated digital marketing initiatives.
- Ensure website content, advertising materials, tracking practices, and marketing activities comply with company policies, platform guidelines, and applicable data privacy requirements.
- Manage multiple SEO and SEM projects, prioritize activities effectively, and meet agreed deadlines and performance targets.
- Provide recommendations that improve website visibility, qualified traffic, lead quality, conversion rates, and overall digital marketing performance.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or a related field is preferred.
- Previous experience in SEO, SEM, search engine marketing, digital marketing, performance marketing, or a related role is preferred.
- Hands-on experience managing organic search and paid search campaigns for websites, products, services, or lead generation programs.
- Strong knowledge of SEO principles, keyword research, on-page SEO, technical SEO, link building, content optimization, and search intent.
- Strong knowledge of paid search campaign structure, keyword targeting, ad copywriting, bid management, budget optimization, and conversion tracking.
- Excellent written and spoken English with the ability to create clear ad copy, reports, recommendations, and marketing content.
- Strong analytical, research, problem-solving, and critical-thinking skills.
- Ability to interpret digital marketing data and convert insights into practical optimization actions.
- Excellent organization skills and attention to detail when managing campaigns, websites, budgets, tracking, and reporting requirements.
- Ability to manage multiple priorities, meet deadlines, and adapt to changing search engine and advertising platform requirements.
- Experience with Google Ads, Google Analytics, Google Search Console, and Google Tag Manager.
- Comfortable using SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, Similarweb, or comparable platforms.
- Ability to work independently as well as collaboratively with marketing, content, creative, development, and client teams.
- Ability to handle confidential business, campaign, customer, and performance information with discretion and professionalism.

Preferred Skills

- Google Ads certification, Google Analytics certification, or other relevant digital marketing certifications.
- Experience with B2B marketing, lead generation, recruitment marketing, staffing, professional services, or e-commerce SEO and SEM.
- Experience managing campaigns for multiple websites, brands, clients, industries, or international markets.
- Knowledge of local SEO, international SEO, multilingual SEO, and location-based search strategies.
- Experience with conversion rate optimization, landing page testing, A/B testing, and marketing funnel optimization.
- Knowledge of HTML, CSS, website content management systems, and basic web development concepts.
- Experience with WordPress, Webflow, Shopify, HubSpot, or other content management and marketing automation platforms.
- Understanding of schema markup, XML sitemaps, robots.txt, canonical tags, redirects, Core Web Vitals, and website migrations.
- Experience creating dashboards and reports using Looker Studio, Microsoft Power BI, Tableau, or comparable reporting tools.
- Strong copywriting, editing, presentation, and stakeholder communication skills.
- Ability to manage search marketing budgets and evaluate performance based on return on investment.
- Familiarity with artificial intelligence tools, emerging search experiences, and current digital marketing technologies.

Key Performance Indicators

- Growth in organic search visibility, rankings, impressions, clicks, and qualified website traffic.
- Paid search performance, including click-through rate, conversion rate, cost per acquisition, return on ad spend, and lead quality.
- Achievement of SEO and SEM traffic, lead generation, conversion, and revenue targets.
- Improvement in website technical health, page performance, indexation, and search engine accessibility.
- Accuracy and timeliness of campaign tracking, analytics, dashboards, and performance reports.
- Effective management of search advertising budgets and campaign optimization activities.
- Quality and implementation rate of SEO recommendations and content optimization initiatives.
- Contribution to website engagement, conversion rate improvement, and overall digital marketing results.

Why Join

- Build a career in SEO, SEM, performance marketing, and international digital marketing.
- Work with websites, brands, and clients across different industries and markets.
- Develop expertise in organic search, paid advertising, analytics, content strategy, technical SEO, and conversion optimization.
- Gain experience working with global audiences, remote teams, and international marketing campaigns.
- Receive training, coaching, and ongoing support from experienced marketing professionals.
- Work in a collaborative and people-focused environment with opportunities for professional growth.
- Make a direct contribution to business growth by increasing qualified traffic, leads, conversions, and brand visibility.