Director, Strategic Employer Brand Programs

This role architects how our mission and value proposition come to life across critical talent segments, connecting employer brand, workforce programs, and market strategy into a unified system that drives measurable outcomes at scale.

Reporting to the VP, Talent Acquisition, this role operates at the intersection of brand, talent strategy, and workforce outcomes, ensuring Navy Federal’s employer brand functions as a sustained, data-driven system influencing attraction, engagement, and mobility across the enterprise.

- 10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes
- Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
- Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
- Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
- Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
- Significant experience leading senior creative or design professionals within brand or marketing organizations
- Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
- Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
- Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
- Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
- Significant leadership experience, including building and developing high-performing teams
- Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools

Desired Qualifications

- Significant experience operating within complex, large-scale, or highly regulated organizations
- Significant experience partnering with enterprise marketing and brand teams to align employer brand with broader organizational narratives
- Knowledgeable in emerging trends across talent markets, digital platforms, and candidate behavior

Additional Information

Hours:

- Monday - Friday, 8:00AM - 4:30PM

Location:

- 820 Follin Lane, Vienna, VA 22180
- 5510 Heritage Oaks Drive, Pensacola, FL 32526
- 141 Security Drive, Winchester, VA 22602