Social Media Manager (On-Site)

Duties and Responsibilities

Content & Channel Management

- Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)

- Adapt brand/campaign/product messaging into native, platform-specific content

- Manage day-to-day posting, captions, and channel upkeep

- Stay current on platform trends, formats, and algorithm shifts

Social-First Campaigns

- Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)

- Build formats around platform-specific mechanics (trends, sounds, challenges, series)

- Partner with Brand/Creative early so social isn't an afterthought in campaign planning

- Own creative concepting for always-on and moment-driven social content

Community & Engagement

- Monitor and respond to comments, DMs, and mentions in brand voice

- Flag customer service issues to the right team (vs. Gladly/CX)

- Build relationships with community members and repeat engagers

Cross-Functional Coordination

- Translate campaign/product launch plans (from your Pod) into social content

- Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate

- Work with Creative on asset needs specific to social formats

Creator/Influencer Touchpoints (organic side)

- Repost/amplify creator content organically

- Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)

- Align posting with tiktok/tiktokshop and instagram shop tagging needs

Reporting & Insight

- Track organic engagement, follower growth, and content performance

- Surface content learnings back to Brand/Product/Affiliate to inform strategy

- Competitive/trend monitoring (what's working for competitors, category)

Crisis/Reputation

- First responder for social listening on brand sentiment issues

- Escalation path for PR-sensitive moments

Qualifications

- 3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).

- Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.

- Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.

- Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).

- Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.

- Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.

- Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.

- Experience with social media management software.

- basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).

Benefits

- Medical, Dental, Vision, Life Insurance

- 401k plan

- Additional Opt-In Insurances

- Vacation + Sick Time Pay

- L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

- Action Oriented

- Situational Adaptability

- Drives Results