Director of Sales (Corporate - Cluster Sales)

Responsibilities

- Portfolio: AMOY Hotel Singapore, Oasia Hotel Downtown, The Clan Hotel Singapore, Oasia Hotel Novena.

- Develop and guide the sales team’s strategy and targets, leading them to meet overall goals within budget constraints.

- Monitor sales performance and adjust activities, account management, and sales priorities as needed to achieve objectives.

- Build and maintain strong relationships with clients before, during, and after conferences, exceeding their expectations to encourage repeat business.

- Participate in the creation of the marketing plan, sales action plan, profit plan, advertising and promotions budget, and marketing audits.

- Track forecasts for all group and FIT segments, identifying periods needing increased sales focus to meet targets.

- Mentor and motivate the sales team to reach sales objectives.

- Monitor group bookings in relation to room availability, types, and customer spending potential to maximize revenue from rooms and other services.

- Attend trade shows, travel functions, and major business events as required or directed by the Area Director of Sales & Marketing.

- Foster good working relationships with other departments, ensuring effective communication and teamwork.

- Perform additional duties as assigned by hotel management.

Requirements

- Bachelor’s degree in Business, Marketing, or Hospitality Management

- 6–8 years of hospitality sales experience

- Proven leadership in managing sales teams

- Strategic sales planning and execution

- Revenue management and forecasting

- Strong negotiation and relationship-building skills

- Knowledge of hospitality CRM systems (e.g., Opera, Delphi)

- Market trend analysis and business acumen

- Excellent communication and presentation skills

- Ability to drive corporate and group sales