About this role
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
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Shape the work behind some of the world’s most loved sport, outdoor and lifestyle brands.
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At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.
This role will help lead and deliver the strategy for customer relationship management across all markets. This role will help build and strengthen profitable relationships with customers, utilising customer segmentation and creative to deliver CRM workflows. This is a global role with immediate focus on email marketing, however there is scope to grow across channels.
This is a truly unique opportunity to work across multiple brands, all with differing challenges and objectives. You’ll be within a group role, looking after a portfolio of brands. However, unlike other roles, your success is as driven by your soft skills as by your technical skills. Success in this role is reliant on integrating with key stakeholders within across the likes of brand, creative and insight functions.
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What you’ll be doing:
- Developing customer centric CRM workflows to be deployed and scaled both globally and across brands
- Be a champion for customer segmentation and the value differentiation as well as the needs of different cohorts
- Understand the value of creative alongside customer segmentation and work with creative and brand teams to deliver best in class content execution via brief ownership
- Work with the agencies to maintain and deliver the roadmap, maximising return and managing internal stakeholders to make them aware of the longer term ambitions of in-channel tests
- Be an internal thought leader and champion for CRM
- Help to set customer targets laddering up to business ambitions and ensure deliver against key KPIs (e,g. frequency/retention)
- Be a key point of contact for internal teams, including trade and brand teams to ensure alignment for customer impacts on trade.
- Help educate and increase understanding of measurement techniques such as incrementality.
- Collaborate with internal stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment on experiments taking place
What you’ll bring:
- In depth experience in one of email marketing, either client or tech side
- Proven stakeholder management skills, managing multiple relationships and being able to manage within a matrix organisation
- Previous experience building emails (via briefing to 3rd party or ideally hands on)
- Deep understanding of ESP technologies, and a viewpoint/opinion on the use of orchestration (ideally with experience with an orchestration platform)
- Experience with on site analytics tools with a proven track record in putting your analytical mindset to use when assessing what’s required within a campaign setup.
- A clear understanding of customer segmentation and the importance of creative optimisation/fit for format assets.
- Worked in a global role or across multiple international markets
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Why Pentland Brands?
Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.
We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.
Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.
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Perks & Benefits
We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
You can find full details of our benefits and perks on our UK Benefits page .
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The Interview Process
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.