About this role
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 6.5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
Areas of Responsibility
- Partner with Product, Marketing, and Engineering to create a cohesive Huckleberry brand experience across the app, App Store, huckleberry.com, campaigns, paid media, lifecycle, content, and other brand touchpoints.
- Help maintain and expand a flexible brand system that scales with the needs of the business.
- Collaborate with the Creative Director to define how Huckleberry's visual identity is expressed across experiences and channels.
- Act as a champion for the brand, helping establish a consistent and distinctive point of view across the organization.
- Partner with Product Design to bring the brand into the product experience, not just the marketing around it.
- Brief and collaborate with external partners across illustration, motion, video, and agency engagements to execute high-quality work.
- Design through iteration, experimentation, audience insights, and performance data to understand what resonates with families.
- Ensure consistency across marketing channels while identifying opportunities to evolve and expand the capabilities of our visual system.
- Be an active participant in design at Huckleberry, providing thoughtful feedback across Marketing, Product, and Design teams.
Requirements
- Minimum of 8 years of experience in visual design, in-house or in an agency setting.
- Strong understanding of the formal elements of graphic design, including typography, color, layout, composition, and visual hierarchy.
- A creative focus on visual design applied across surfaces such as web, mobile product, digital campaigns, video, and print.
- A passion for branding, demonstrated through a portfolio of strong work across a variety of contexts, with a focus on brand systems.
- Experience working with motion designers to conceptualize and build motion as part of a broader brand system. Individual motion experience is a plus.
- Strong communication skills and the ability to collaborate effectively with designers and non-designers alike.
- A curiosity to stay current with evolving design tools and techniques, balanced with a desire to develop an original, opinionated visual point of view.
- A track record of collaborating with design, marketing, and business partners to translate project needs, audience insights, and constraints into thoughtful design decisions.
- An ability to balance multiple projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth environment.
- A proactive, self-directed work style and the ability to operate independently on a small team.
- Thoughtful, collaborative, and high-quality in your approach to the work.
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.
Benefits:
Equity
Unlimited PTO
Health
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match