Director, Strategic Growth Marketing

Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Position Overview:

We are looking for a strategic, commercially minded Director of Strategic Growth Marketing to lead some of Vivint's most important growth opportunities. This leader will take complex, often ambiguous business initiatives and turn them into clear customer and marketing strategies, then remain accountable from strategy through launch, performance, and optimization. The role will lead strategic partnerships, new channels, acquisition and growth initiatives, and Marketing's Sales Enablement capability. The right person is a marketer first: customer-led, strong across integrated marketing and go-to-market strategy, comfortable with Sales, and focused on measurable business outcomes.

Key Responsibilities:

- Strategic Growth: Lead high-priority Vivint growth initiatives outside of core product launches, including partnerships, new channels and markets, acquisition opportunities, and strategic commercial programs.

- End-to-End Marketing: Own assigned initiatives from customer insight and strategy through proposition, integrated marketing, go-to-market, launch, performance, and optimization.

- Partnerships & Channels: Develop the customer and marketing strategy for new partnerships and distribution opportunities, including how Vivint shows up across partner and customer touchpoints.

- Customer & Commercial Strategy: Define audiences, propositions, offers, customer journeys, channel roles, and success metrics based on customer insight and business objectives.

- Sales Enablement: Lead Marketing's Sales Enablement capability and partner with Product Marketing, Integrated Value Proposition Marketing, and Sales to translate strategies into pitches, playbooks, training, objection handling, competitive tools, and field readiness.

- Performance & Optimization: Measure results, identify what is and is not working, and use data, experimentation, and field feedback to improve performance after launch.

- Cross-Functional Leadership: Align teams across Marketing, Sales, Product, Business Development, Operations, and external partners around a clear strategy and drive decisions in complex, fast-moving environments.

Qualifications:

- 8+ years of marketing experience across integrated marketing, growth marketing, go-to-market, partnerships, customer acquisition, or related disciplines.

- Proven experience bringing complex products, services, partnerships, channels, or business initiatives from strategy through launch and optimization.

- Broad marketing fluency across customer insight, proposition development, integrated campaigns, digital, CRM, ecommerce, media, creative, sales enablement, and measurement.

- Strong commercial instincts and experience using customer, conversion, and performance data to drive decisions.

- Meaningful experience partnering with Sales and translating marketing strategy into seller-ready stories, tools, and training.

- Strong cross-functional leadership, communication, and ability to create clarity and influence in ambiguous environments.

- Bachelor's degree in Marketing, Business, Communications, or equivalent experience.

Position Type:

- This is a full-time, salaried position.

Note: The above job description is intended to describe the general nature and level of work being performed by employees in this role. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Employees may be asked to perform other duties as required by the company.

Vivint Culture & Benefits

- Free daily lunch and drinks on site

- Paid holidays and flexible paid time away

- Employee/Friends/Family Discounts

- Onsite health clinic, gym, gaming tables

- Medical/dental/vision/life coverage & 24/7 Medical Hotline

- 401(k) + Employer Match

- Employee Resource Groups

WORKING CONDITIONS:

This job operates in a professional office environment and routinely uses standard office equipment.

SAFETY:

Vivint enforces a safety culture whereby all employees share responsibility for maintaining a safe working environment, completing required training, following safety instructions, and promptly reporting hazards or unsafe conditions.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.

We support the use of AI tools to help you prepare for your interview (e.g., practicing responses, researching the role, or refining your resume). However, during interviews and assessments, we expect responses to reflect your own thinking, experience, and communication. Use of AI to generate or read answers in real time, complete assessments, or misrepresent your qualifications is not permitted and may impact your candidacy.