About this role
Reporting to the Marketing Manager or Marketing Director, the Marketing Specialist executes a variety of marketing and communications initiatives targeting external customers and clients, internal employees, and other stakeholders across assigned business units. The ideal candidate is a driven, self-motivated professional with knowledge and skills spanning a broad range of marketing and communications disciplines.
- Bachelor’s degree in Marketing, Communications, or a related field required; or an equivalent combination of education and relevant experience.
- Minimum of 3-5 years of experience in a corporate marketing or communications environment, preferably supporting B2B and sales-driven organizations.
- Ability to collect and condense technical information into clear, concise messages.
- Highly organized with a proven ability to manage projects, meet deadlines, and maintain professionalism in a fast-paced environment.
- Proficiency in Microsoft Office applications, including Word and Excel.
- Advanced PowerPoint presentation design skills, including visual storytelling, information design, and content layout, with the ability to transform complex information into clear, professional, and visually compelling presentations.
- Working knowledge of Adobe Creative Suite and/or Canva.
- Experience with Salesforce or other CRM, email marketing, or marketing automation platforms preferred.
- Experience using Ceros or similar digital experience platforms preferred.
- Familiarity with a wide range of modern B2B marketing tactics.
- Exceptional copywriting, editing, and project management skills.
- Demonstrated success using social media as a business communication tool.
- Strong creativity, flexibility, and problem-solving skills.
- Excellent verbal and written communication skills.
- Ability to execute initiatives and deliver results within established deadlines.
- Excellent interpersonal skills, including diplomacy and tact.
- Limited travel may be required.
- Must complete continuing education requirements as established by Crawford Educational Services.