About this role
Key Responsibilities
- Develop and execute regional franchise investor marketing strategies and campaigns.
- Generate, nurture, and qualify prospective franchise investors through digital, CRM, content, and event marketing.
- Partner closely with Franchise Sales, Regional Agents, country teams, Property, and Marketing to support franchise conversion.
- Plan and manage investor events, campaigns, content, landing pages, and lead-generation initiatives.
- Monitor campaign performance, budgets, attribution, and funnel metrics to improve ROI and conversion.
- Adapt regional marketing strategies to local market needs across multiple Asian markets.
- Build strong relationships with prospective investors, franchisees, landlords, agencies, and external partners.
- Travel periodically across Asia to support local market activities and stakeholder engagement.
Qualifications
- 5+ years of experience in franchise marketing, B2B demand generation, investor marketing, commercial marketing, or related fields.
- Proven experience managing multi-market lead-generation campaigns with measurable pipeline or revenue results.
- Strong knowledge of digital marketing, CRM, lifecycle marketing, content, events, and landing-page optimisation.
- Experience working across multiple countries and cultures; Southeast Asian experience is an advantage.
- Strong analytical and commercial skills, including experience with budgets, attribution, funnel reporting, and performance optimisation.
- Excellent written and spoken English; additional Asian language skills are an advantage.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- Experience in franchising, fitness, hospitality, property, retail, or network-growth businesses is highly preferred.
What We're Looking For
- Commercially driven and focused on qualified pipeline and sales outcomes, not just lead volume.
- Strong regional mindset with the ability to adapt strategies to local markets.
- Hands-on, analytical, organised, and comfortable managing multiple markets and campaigns.
- Strong communicator and stakeholder manager who can influence across teams and cultures.
- Able to turn complex franchise propositions into clear and compelling investor messaging.
This is a regional role based in the Philippines, with regular collaboration across time zones and periodic travel throughout Asia.