Marketing Manager

What You’ll Do

- Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.

- Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies to maximize store visibility and conversion.

- Shape ad concepts and messaging together with the Creative team, defining hypotheses, and turning performance insights into actionable improvements.

- Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention.

- Take ownership of the growth funnel, from install to subscription, optimizing for long-term revenue and monetization.

- Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.

- Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

What We’re Looking For

- 3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android.

- Proven expertise with major UA platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads.

- Hands-on experience with Apple Search Ads and/or ASO is strongly preferred.

- Solid understanding of mobile attribution, SKAN, and performance marketing principles (AppLovin and Web-to-App experience are a plus).

- Strong analytical skills with the ability to interpret data, identify opportunities, and turn insights into growth decisions.

- Experience developing creative strategies and collaborating with design teams to improve ad performance.

- Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products.

- Fluent in English with strong communication skills.

Why AppNation?

- Build and scale products reaching millions of users globally.

- Work with talented people in a fast-moving AI-first environment.

- Take ownership and see your impact directly in the products you build.

- Grow quickly with opportunities to lead projects and shape technical decisions.

- Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.