About this role
What You’ll Do
- Run end-to-end ASO strategies across all apps in the portfolio; actively execute and track ASO/ASA initiatives for apps prioritized within each defined time period.
- Conduct keyword research, identify ranking opportunities, and keep metadata fields such as title, subtitle, and short/long description up to date and optimized.
- Perform quarterly audits of the Google Play and App Store pages for all apps and identify areas for improvement.
- Conduct keyword research during new app launches to analyze search volume, competition level, and growth opportunities.
- Design Custom Product Pages and A/B tests based on defined hypotheses and provide optimization recommendations based on the results.
- Set up Brand, Generic, Competitor, and Discovery ASA campaigns; manage budget and bid optimization.
- Identify search terms that deliver high LTV and ROAS; keep negative keyword lists and keyword pools up to date.
- Coordinate ASA spend with other paid channels such as Meta, Google Ads, and TikTok in collaboration with the Marketing team.
- Track store algorithm updates, competitor moves, and market trends, and quickly apply the necessary actions across the portfolio; keep the UA team proactively and regularly informed about these developments.
- Analyze ROAS, LTV, Retention, CTR, TTR, CVR, and subscription metrics on a daily, weekly, and monthly basis to turn data into actionable growth strategies; share insights with Product Managers, UA and Data teams to inform product and creative decisions.
What We’re Looking For
- At least +5 years of experience in mobile Apple Search Ads and ASO
- Experience managing end-to-end ASO for both the App Store and Google Play
- Proficiency in ASO tools such as AppTweak, MobileAction or similar tools
- Strong command of Apple Search Ads, AppsFlyer, Adapty, App Store Connect and Google Play Console
- Strong analytical thinking and a hypothesis-driven approach
- Ability to work in parallel with multiple products and teams
- Good command of English
- ASO/ASA experience with subscription-based apps
- Experience managing a multi-app portfolio
- Familiarity with other UA channels such as Meta, Google Ads, and TikTok
Why AppNation?
- Build and scale products reaching millions of users globally.
- Work with talented people in a fast-moving AI-first environment.
- Take ownership and see your impact directly in the products you build.
- Grow quickly with opportunities to lead projects and shape technical decisions.
- Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.