Vice President of E-Commerce & Growth Marketing (Luxury Brand)

About AXNY Group

American Exchange Group is a multi-brand consumer goods and fashion accessories company (~500 employees) headquartered in Midtown Manhattan. Our portfolio includes iTouch, Armitron Connect, Aerosoles, and Jonathan Adler. We're investing heavily in modern IT infrastructure, AI-driven automation, and a Microsoft-centric technology stack to support our brands' growth.

Visit our website at www.axnygroup.com

Job Title: Vice President of E-Commerce & Growth Marketing

Location: New York, NY (Hybrid - Friday remote)

Reports To: President

Position Summary

We are seeking a strategic, growth-focused, and operational  Vice President of E-Commerce & Digital Growth to lead the global digital footprint for a newly acquired luxury brand . Reporting directly to executive leadership, you will own the full DTC P&L, oversee digital marketing strategy, manage the e-commerce tech stack, and optimize the end-to-end customer journey.

As the steward of our digital flagship, you will bridge performance marketing and brand storytelling—partnering closely with Creative, Brand Marketing, and Social Media teams to build high-converting, asset-rich digital campaigns. You will scale customer acquisition, deepen brand loyalty through CRM, and lead a high-performing digital team.

Core Responsibilities

P&L Management & Strategic Growth

- P&L Ownership:  Full financial accountability for the direct-to-consumer e-commerce business across North America ($18M+) and the UK ($2M+), driving top-line revenue, gross margin, and bottom-line profitability.

- Budgeting & Forecasting:  Manage the brand's largest marketing budget, allocating performance spend dynamically across paid search, paid social, affiliate, display, and emerging channels to achieve target MER (Marketing Efficiency Ratio) and ROAS.

- Global Expansion:  Oversee localized e-commerce strategies for international growth

E-Commerce Operations & Tech Stack

- Platform Management:  Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows to maximize conversion rate (CVR) and average order value (AOV).

- Tech Stack Optimization:  Evaluate, integrate, and manage our digital technology stack (e-commerce platform, PIM, OMS, search/merchandising tools, personalization engines, analytics, and third-party apps).

- Operations & Fulfillment Synergy:  Collaborate with logistics, customer service, and inventory planning teams to ensure optimal product availability, streamlined fulfillment, and premium unboxing experiences.

Growth Marketing, Performance & Content Collaboration

- Acquisition & Retention:  Define the overarching strategy across performance channels (Meta, Google, Pinterest, TikTok, Affiliate) and retention streams (Email, SMS, Direct Mail).

- Asset Flow & Creative Integration:  Work in lockstep with the Creative and Social Media teams to establish a continuous pipeline of high-converting visual assets, copy, and video content tailored to performance channels.

- Product Launch Execution:  Partner with Merchandising and Product Design to translate seasonal collection launches into compelling digital site takeovers and digital campaigns.

CRM, Loyalty & Data Analytics

- CRM Strategy:  Lead customer segmentation, lifecycle marketing, and retention initiatives to drive repeat purchase frequency and Customer Lifetime Value (LTV).

- Data & Insights:  Establish robust reporting dashboards tracking core digital KPIs (CAC, LTV, CVR, AOV, MER, bounce rates, churn). Translate data into clear strategic action items.

Leadership & Cross-Functional Partnership

- Team Leadership:  Manage and mentor a cross-functional digital team spanning site merchandising, performance marketing, CRM, and digital design.

- Omnichannel Alignment:  Partner with Retail and Wholesale leadership to ensure cohesive product storytelling, pricing parity, and unified brand campaigns.

Candidate Qualifications

Experience

- 8–12+ years  of progressive leadership experience in DTC e-commerce and performance marketing within  luxury, fashion, home decor, or premium lifestyle brands .

- Track record managing a  $20M+ DTC P&L  with proven ability to scale revenue profitably.

- Deep experience in the  US market , with international/UK e-commerce experience preferred.

Technical & Marketing Expertise

- Tech Stack Mastery:  Deep operational knowledge of modern e-commerce platforms (Shopify Plus, Salesforce Commerce Cloud, etc.), enterprise CRM/email platforms (Klaviyo, Iterable), and analytics suites (GA4, Triple Whale, Northbeam).

- Growth Marketing:  Hands-on expertise managing multi-million dollar performance budgets across paid media, search, and retention channels.

- Creative Sensitivity:  Strong visual sense and brand affinity; ability to provide constructive feedback to creative teams while maintaining strict performance goals.

Core Competencies

- Analytical Mindset:  Expert in financial modeling, attribution, cohort analysis, and data-driven decision-making.

- Leadership & Influence:  Outstanding communication skills

What We Offer

- Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance

- 401(k) Retirement Savings Plan with company match

- Generous Paid Time Off (PTO) and paid holidays

- Flexible Fridays with shortened hours during both Summer and Winter seasons

- Tax-free commuter benefits

- Exclusive employee merchandise discounts

Salary: The anticipated base salary is $170k-$180k annually. Actual compensation will be determined based on a variety of factors including, but not limited to, experience, skills, education, internal equity, and location.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.