About this role

This role is for one of our clients

Seniority level: Associate level
Industry: Technology, Information and Internet
Company Name: MyNaksh

Experience: 3+ yrs
Location: Bengaluru
Job Type: Full-time

We are looking for a commercially driven Business Manager – Revenue & Retention to take end-to-end ownership of a consumer business unit, with direct responsibility for revenue, retention, monetization, and customer lifecycle growth.
The role is suited for a highly analytical and execution-oriented professional who can operate like a mini business owner—translating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.
Requirements
The Role
Marketing brings users in. You own revenue and retention from the first session onward, and you carry the number.
Review the P&L daily: deposits, subscriptions, discount spend, payouts, contribution margin. Act on anything unusual within 24 hours
Turn monthly targets into weekly plans, and run the weekly cross-functional review with Product, Marketing, Data and Content
Own the lifecycle: activation → first recharge → repeat → renewal → win-back
Build personalized journeys in-app, push, WhatsApp and SMS, in English and Indian languages, triggered by each user's chart, transits and MyLife phases
Own pricing, offers and paywalls, and test changes against holdout groups
Track retention, repeat rate, ARPPU and cohort LTV, and share LTV:CAC with the Senior Manager, Marketing
What We're Looking For
2+ years as the named owner of a revenue or retention number in a B2C app
Reads a P&L fluently: contribution margin, LTV, payback
Hands-on with MoEngage, CleverTap or WebEngage: you build the segments, triggers and journeys yourself
Strong SQL; builds your own dashboards in Metabase or similar
Has run controlled experiments and can show what caused a lift
Gets Product and Data to ship your priorities without authority over them
Builds AI agentic workflows to ship faster
Good to Have
Wallet or subscription monetization, including auto-pay renewals
Bharat/T2-T3 and vernacular users, and 0-1 startup experience

Must-have skills
Customer Retention, P&L Management
Good-to-have skills
CRM, Growth Hacking