About this role
Role Objective / Major Purpose of the Job
The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product.
Understanding Consumer healthcare ecosystem, OTX / OTC / channel marketing , trade activation digital campaign, multichannel / Omni channel engagement scope , planning , execution; Growth Target Model optimization;
understanding of Key account management ; institutional business dynamics & ecosystem for sustainable business
Principal Tasks & Responsibilities
Therapy Marketing Enhancement
Collaborate closely with the assigned therapy area to continuously improve existing marketing practices and ensure alignment with business objectives.
Insight Mining & Strategic Mapping
Extract and analyze actionable market and patient insights.
Develop and maintain attribute mapping to inform targeted marketing strategies and brand positioning.
Brand & Portfolio Planning
Build robust marketing and brand plans with a competitive edge, ensuring portfolio strengthening and optimal product mix rationale.
Drive tail-end brand optimization to maximize value from the entire portfolio.
Market Intelligence & Research
Support business decisions through comprehensive market research data gathering, interpretation, and trend analysis.
Conduct competitive market intelligence to anticipate market moves and guide proactive strategies.
Execution Excellence
Deliver flawless execution of marketing initiatives as per set KPIs, ensuring reach to the last mile.
Raise green/red flags proactively to indicate performance deviations and recommend timely course corrections.
Support sales on key customer deals and accompany sales personnel on key customer visits
Monitor and improve sales team productivity
Key Skills & Competencies
Functional / Technical:
International Business Strategy & Market Expansion
Marketing Strategy & Execution
Product & Brand Management
Market Research & Competitive Intelligence
Product Lifecycle Management
New Product Launch Management
Behavioural:
Strategic Thinking
Customer Focus
Analytical Thinking
Innovation & Creativity
Collaboration & Cross-functional Partnership