Senior Product Marketing Manager - Spain

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

The Product Marketing Team at Shine

The Product Marketing team within the Global Accounting Tribe sits at the intersection of Product and Revenue. We turn product strategy, customer insight and market intelligence into clear positioning and go-to-market plans that help our products win in each local market.

In Spain, you will work particularly closely with the Spain Invoicing & Accounting Business Unit, Product Managers, Growth, CRM, Sales and Customer Support. You will be the key Product Marketing partner connecting global product strategy with the realities of the Spanish market.

Your role as a Senior Product Marketing Manager – Invoicing & Accounting Spain

You will own how Shine's Invoicing & Accounting products reach, land with and grow their customer base in Spain. Operating as the product-side counterpart to the Spain Business Unit Lead, you will translate global positioning and product strategy into locally relevant market positioning, GTM execution, competitive intelligence and lifecycle activity.

This is a portfolio role. You will help protect and grow established products such as Contasimple and Billage while helping shape the future Shine proposition in Spain. Success means creating a coherent market story across products and customer segments, supporting product and commercial decisions with strong local insight, and delivering measurable impact across acquisition, activation, conversion, adoption and retention.

Your responsibilities will include:

- Market & competitive intelligence: Size the Spanish market, monitor customer, competitive, regulatory and ecosystem developments, and maintain clear positioning, differentiation and pricing benchmarks.
- Customer understanding & segmentation: Build an ongoing rhythm of customer insight using interviews, surveys, in-app feedback, behavioural data and Sales/Customer Support input. Identify underserved segments and unmet needs.
- Positioning, offer & GTM: Own Spanish market positioning and local GTM strategy, using global positioning as the foundation while adapting or challenging it when local customer needs, competition, pricing or regulation require it.
- Portfolio positioning & transition: Create a coherent narrative across products at different maturity stages, protecting existing propositions while helping define how customers move towards the future Shine offering without unnecessary friction or churn.
- Product and commercial opportunities: Translate local market signals into clear recommendations for Product Managers and the Business Unit, including input into roadmap priorities, offer architecture, pricing and monetisation.
- Product presence & lifecycle: Own how the products are presented across the Spanish website, onboarding, activation flows and in-app communication. Drive feature awareness, adoption and retention activity around key customer milestones.
- Launch execution: Build and run local GTM plans for launches and major product changes, coordinating Product, Growth, CRM, Sales and Customer teams so the market is fully launch-ready.
- Sales & Customer Support enablement: Create and maintain messaging guides, competitive battlecards, objection-handling frameworks, launch briefings and other materials that improve customer conversations.
- Cross-functional ownership: Work day-to-day with the Spain BU Lead, Product Managers, Product Analytics, Growth, CRM, Sales and Customer Support, taking responsibility for PMM outcomes rather than only deliverables.

📍 Job located in Madrid, with possibility of two remote working days per week

About you

- You combine strategic thinking with hands-on execution and are comfortable owning complex topics end-to-end.
- You have relevant experience in Product Marketing, Growth, Product or Product-led Marketing within B2B SaaS, Consumer SaaS, fintech or a similarly competitive digital environment.
- You have launched products or major propositions end-to-end and understand how to move from market insight and positioning to execution and measurable outcomes.
- You are strong in market and competitive analysis and can turn complex product capabilities into clear, differentiated value propositions for specific customer segments.
- You are comfortable with customer research and quantitative data, and know how to combine qualitative insight with funnel, product and behavioural metrics.
- You understand commercial topics such as pricing, packaging, monetisation and upsell, and can contribute credibly to offer decisions.
- You navigate ambiguity well, work with high autonomy and bring structure to fast-moving environments where the playbook is still being built.
- You are a strong stakeholder manager who can influence across Product, Revenue, local teams and global functions without relying on formal authority.
- You are fluent in Spanish (C1 or higher) and comfortable working professionally in English.

Nice-to-have:

- Experience in invoicing, accounting, ERP, fintech, payments, payroll or another regulation-driven SaaS category is a strong plus.
- Experience in a startup, scale-up, multi-market or matrix organisation is also valuable.

Our recruitment process

1️⃣ 30' call with Saskia (Talent Aquistion)

2️⃣ 40' interview with Hiring Manager (deep dive into Product Marketing craft, strategic thinking and role fit)

3️⃣ Business case / technical interview — practical discussion around a relevant Spain I&A challenge, including positioning, GTM thinking and prioritisation.

4️⃣ Final interview — conversation with key cross-functional stakeholders from the Spanish Business Unit, Product and/or Product Marketing.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.