About this role
About NH:
Narayana Health, one of India's largest and World's most economical healthcare service providers is set to emerge as a global industry model for its ability to reconcile quality, affordability, scale, transparency, credibility and sustainable profitability. From 300 beds hospital in 2001, Narayana Health has grown to a 6900 beds healthcare conglomerate in 2014 with 26 hospitals present in 16 Cities within the country and also has International Presence in Cayman.
NH has been known for its cost- cutting approach and ranked 36th among World's 50 Most Innovative Companies by Fast Companies in 2012. NH has also been a proud recipient of Frost & Sullivan India Healthcare Excellence Awards 2012 in the category Healthcare Service Provider Company of the Year and FICCI Health Care Excellence Award 2012 for Addressing Industry Issues.
Job Purpose:
To formulate and propose various Marketing strategies in accordance to corporate policy to Marketing Head.
Job Responsibilities:
- Marketing and Market Research
- To formulate and propose various Marketing strategies in accordance to corporate policy to Marketing Head.
- To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof –reading etc.
- The Workflow of the system shall be mapped and discussed with
- Marketing Head for proper system and planning.
- To plan and schedule a meeting with the representative of present and prospective corporate clients, after acquiring the proper details about the suitability of the time of corporate client, CAO.
- To conduct regular follow-up of all the Prospective Corporate clients who have received our information folder.
- To maintain all the bills related to the Corporate and follow-up should be carried out for the payment of the outstanding.
- To plan various activities as per the phase wise Marketing Strategic plans.
- To execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, and Life – Style Management Program Etc.
- To carry out Research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital.
- To explore new product feasibility for business plan.
- To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity should be submitted to the Management.
- Weekly progress report should be submitted in brief to management about the activities assigned.
- Support in all marketing purposes to the Head Marketing.
Candidate Requirements:
- Verbal Ability/Communication Skill: Ability to comprehend verbal instructions given by the supervisor or head of the department.
- To give accurate and tactful explanations to patients. Problem solving/ Decision-making
- To think independently and exercise own judgment.
- Able to work accurately and with minimal supervision.
- Ability to comprehend written instructions given by the Doctors and the other related departmental personnel.
- Ability to plan & organize ones work schedule effectively.
- Speaking and listening are essential requirements to understand and carry out the instructions given by the supervisors and other related departmental personnel.
- Affinity to work in team.
- Enthusiasm.
- Open-mindedness