Account Based Marketing Manager

Responsibilities:

Account-Based Marketing Strategy

- Partner with Sales to evaluate target accounts and develop account selection criteria.

- Define the strategic rationale for account prioritization and segmentation.

- Determine which accounts represent the greatest opportunity and why.

- Develop go-to-market strategies tailored to target account segments.

- Use account, market, and performance data to continuously refine targeting strategies.

- Deliver account recommendations and insights that help Sales improve account prioritization over time.

Account-Based Campaign Development & Execution

- Design and execute multi-channel ABM programs, including:
- Email marketing

- Digital advertising

- Direct mail campaigns

- Events and webinars

- Content marketing initiatives

- Create account-specific messaging and campaign strategies.

- Partner with Content, Design, and Marketing Operations teams to bring campaigns to life.

- Ensure campaigns align to revenue goals and account engagement objectives.

Sales Partnership & Strategic Planning

- Collaborate with Sales teams to understand account priorities and opportunities.

- Evaluate whether ABM is the most effective approach for target accounts.

- Challenge assumptions and validate account strategies using market intelligence and data.

- Provide strategic guidance on account engagement and expansion opportunities.

- Act as a trusted advisor to Sales while maintaining an objective, data-driven perspective.

Measurement & Performance Strategy

- Define campaign success metrics and measurement frameworks.

- Partner with Marketing Operations to establish reporting for:
- Campaign performance

- Account engagement

- Pipeline influence

- Revenue impact

- Analyze results and translate insights into actionable recommendations.

- Use performance data to optimize future campaign strategy and investment decisions.

Personalization & Optimization

- Leverage account, customer, and intent data to build personalized experiences.

- Segment audiences to improve campaign relevance and effectiveness.

- Monitor campaign outcomes and identify drivers of success or underperformance.

- Continuously test, learn, and optimize campaign approaches based on performance insights.

Account Advocacy

- Serve as the voice of target accounts within the marketing organization.

- Share market and account insights with Product Marketing, Sales, and leadership.

- Help influence broader marketing, messaging, and product strategies based on customer needs and feedback.

Requirements:

- 5-7 years of B2B marketing experience.

- Proven experience building, managing, and optimizing:
- Account-Based Marketing (ABM) programs

- Field marketing initiatives

- Revenue-focused campaign strategies

- Experience partnering directly with Sales organizations on strategic account planning.

- Demonstrated ability to make data-driven marketing decisions and influence business outcomes.

- Strong strategic thinking and ability to operate independently.

- Experience developing multi-channel marketing campaigns across digital and offline channels.

- Strong analytical skills with the ability to:
- Interpret performance data

- Identify trends and opportunities

- Make strategic recommendations

- Excellent project management and cross-functional collaboration skills.

- Exceptional written, verbal, and presentation communication skills.

Preferred

- Experience in:
- B2B SaaS organizations

- Real estate technology (PropTech)

- Real estate-related industries

- Experience with:
- HubSpot

- Salesforce

- Marketing automation platforms

- CRM systems

- Familiarity with account intent platforms and ABM technologies.

Key Competencies:

Strategic Independence

- Self-directed and highly accountable.

- Comfortable making decisions with incomplete information.

- Challenges assumptions and validates ideas through data.

- Focuses on business outcomes, not just campaign execution.

Data-Driven Decision Making

- Understands the difference between engagement metrics and business impact metrics.

- Uses data to guide strategy development and optimization.

- Asks thoughtful questions and translates insights into action.

Cross-Functional Partnership

- Builds strong relationships across Sales, Product Marketing, Marketing Operations, and Sales Enablement.

- Influences stakeholders without direct authority.

- Balances collaboration with strategic conviction.

Critical Thinking

- Takes a first-principles approach to problem solving.

- Evaluates strategies based on account needs and business objectives rather than industry "best practices."

- Maintains intellectual curiosity and adaptability in a changing market.