Website Manager (copy)

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.

Responsibilities:

- Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)

- Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript

- Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert

- Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels

- Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements

- Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations

- Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages

- Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices

- Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility

- Conduct regular audits of site content, links, and functionality to catch and fix issues proactively

- Manage website roadmap and prioritize enhancements based on data, test results, and business priorities

- Coordinate with developers or agencies on larger technical projects when needed

Required Qualifications:

- Proven experience managing a website in a professional CMS environment

- Working knowledge of HTML, CSS, and some JavaScript

- Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)

- Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy

- Proficient with AI tools and committed to continuous learning and adoption of emerging technologies

- Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses

- Strong attention to detail and project management skills

Nice To Haves:

- Sanity CMS experience

- Experience with SEO fundamentals, page speed optimization, or accessibility standards

- B2B SaaS or real estate/proptech experience