About this role
Position Summary
The Digital Marketing Supervisor is responsible for the effective, timely, and accurate execution of digital marketing campaigns across Paid Media, Geo-HSMS, Viber, and other digital channels. The role acts as a key coordination point between internal stakeholders, media agencies, and vendors to ensure campaigns launch successfully, meet performance objectives, and comply with company processes.
Key Responsibilities
- Execute and manage digital marketing and paid media campaigns.
- Coordinate with media agencies on campaign setup, targeting, launch, and optimization.
- Manage Geo-SMS and Viber campaigns, including audience targeting, messaging, scheduling, and tracking.
- Ensure campaign readiness by coordinating requirements, approvals, creative assets, and timelines.
- Develop and review campaign copy and content aligned with brand standards.
- Monitor campaign performance, KPIs, budgets, and return on ad spend (ROAS).
- Prepare campaign performance reports, insights, and recommendations.
- Coordinate contracts, purchase orders, invoices, and vendor payments.
- Maintain campaign trackers, timelines, and project governance processes.
Required Competencies
- Execution-focused and results-driven
- Highly organized and detail-oriented
- Data-driven with strong analytical skills
- Proactive and ownership-minded
- Strong stakeholder management skills
- Business acumen
- Excellent communication skills
- Collaborative team player
Technical Skills
- Google Ads (Search, Demand Gen, Performance Max)
- Meta Ads Manager (Facebook & Instagram)
- Google Analytics 4 (GA4) and Google Tag Manager
- UTM tracking and conversion measurement
- Geo-SMS and Viber marketing campaigns
- Knowledge of emerging digital channels such as YouTube, Spotify Audio Ads, Digital Out-of-Home (DOOH), and TikTok
Requirements
Experience & Qualifications
- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
- 3 to 5 years of experience in digital marketing, campaign management, performance marketing, or media.
- Experience working with digital media agencies and vendors.
- Strong understanding of digital marketing platforms, analytics, and performance metrics.
- Proficient in Excel/Google Sheets and campaign reporting.
- Strong project management, communication, and stakeholder management skills.
- Experience in hospitality, entertainment, retail, travel, or consumer-facing industries is preferred