[Internal Hiring]: PPC Manager

## About the Role
Vinove Software & Services Pvt. Ltd. is seeking an experienced PPC Specialist with strong hands-on expertise in both Google Ads and Meta Ads. You will plan, run and optimize paid campaigns to generate quality leads and measurable ROI, while managing budgets and reporting on performance.
## Key Responsibilities

- Plan, launch and manage paid campaigns on Google Ads (Search, Display, Performance Max, YouTube, Shopping) and Meta Ads (Facebook and Instagram).
- Develop full-funnel paid media strategies aligned with lead-generation and revenue goals.
- Manage monthly budgets and allocate spend across platforms for the best ROI.
- Conduct keyword research, audience segmentation, lookalike and retargeting strategies.
- Write and test ad copy, creatives and landing-page recommendations to improve CTR and conversion rates.
- Continuously optimize bids, targeting, placements and creatives to reduce CPL / CPA and improve ROAS.
- Set up and maintain conversion tracking using Google Tag Manager, GA4, Meta Pixel and Conversions API.
- Run A/B tests and share insights; keep up with platform updates and best practices.
- Prepare weekly and monthly performance reports with actionable insights for leadership.
- Coordinate with design, content, web and sales teams to align campaigns and lead quality.
- Guide and mentor junior PPC executives.

Must-Have Skills & Qualifications

- 6+ years of hands-on PPC experience with demonstrable expertise in both Google Ads and Meta Ads.
- Proven track record of managing significant monthly budgets with measurable CPL / ROAS improvements.
- Strong working knowledge of GA4, Google Tag Manager, Meta Business Manager and conversion tracking.
- Solid analytical skills and comfort with Excel / Google Sheets and dashboards (e.g., Looker Studio).
- Experience with lead-generation campaigns, ideally B2B / IT services or SaaS.
- Good understanding of landing-page optimization and CRO basics.
- Google Ads and Meta Blueprint certifications preferred.
- Graduate in Marketing, Business, IT or a related field.

Good to Have

- Experience with LinkedIn Ads, Bing Ads or programmatic platforms.
- Exposure to CRM integrations (HubSpot, Zoho) for lead-quality tracking.
- Experience with automation scripts and bidding strategies.

What We Offer

- Ownership of significant ad budgets and campaign strategy.
- Collaborative environment with scope for growth into leadership.
- Competitive compensation aligned with experience.