About this role
## About the Role
Vinove Software & Services Pvt. Ltd. is looking for a seasoned Social Media Manager to own and grow our organic presence across platforms. You will lead strategy, content, community and analytics to build brand authority, drive engagement and generate inbound interest, without relying on paid spends.
## Key Responsibilities
- Build and execute an organic social media strategy aligned with brand and business goals across LinkedIn, Instagram, Facebook, X, YouTube and emerging platforms.
- Own the content calendar: plan, brief and approve posts, reels, carousels, short videos, polls and stories.
- Drive organic growth in reach, engagement, follower quality and inbound leads through platform-native best practices.
- Lead community management: respond to comments and DMs, handle brand mentions and manage online reputation.
- Collaborate with design, video, content and SEO teams to deliver high-quality, on-brand assets.
- Track trends, algorithm changes, hashtags and competitor activity, and turn insights into ideas and experiments.
- Build employer-branding and thought-leadership content in partnership with leadership and HR.
- Prepare monthly performance reports with clear insights and recommendations using native analytics and social tools.
- Mentor and manage a team of social media executives, designers and content creators.
- Manage influencer, creator and employee-advocacy initiatives where relevant.
Must-Have Skills & Qualifications
- 7+ years of hands-on experience in organic social media management, with at least 2 years in a lead or managerial role.
- Proven track record of growing organic reach, engagement and followers for B2B and/or B2C brands.
- Strong command of platform algorithms, content formats and storytelling.
- Excellent written and verbal communication, with a sharp eye for copy and creative quality.
- Experience with scheduling and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Later, native insights).
- Working knowledge of Canva / Adobe tools and basic video editing workflows.
- Data-driven mindset: comfortable with KPIs, reporting and A/B testing of content.
- Graduate in Marketing, Mass Communication, Business or a related field.
Good to Have
- Experience in IT services, SaaS or technology brands.
- Familiarity with social SEO, LinkedIn thought-leadership and employer branding.
- Exposure to AI tools for content ideation and social listening.
What We Offer
- Ownership of the brand's organic social presence with high visibility.
- Collaborative leadership culture and scope for growth.
- Competitive compensation aligned with experience.