Manager - Campaign

JOB TITLE
Manager - Campaign | MAF Retail | Retail Corporate Egypt

ROLE SUMMARY
The Manager - Campaign will be the central point of coordination across our marketing, commercial, and retail teams — ensuring our go-to-market (GTM) plans are integrated, timely, and effective.

ROLE PROFILE

- Lead the end-to-end campaign planning process — from brief to execution — ensuring alignment between e-commerce, retail, and marketplace commercial teams.
- Create and manage an annual and quarterly campaign calendar that integrates key business priorities across both digital and physical channels.
- Facilitate cross-functional campaign kick-offs, ensuring clarity on objectives, audience, timelines, and deliverables.
- Maintain visibility of all marketing activities to avoid duplication and improve efficiency.
- Develop and implement a tiering and prioritisation model for campaigns, ensuring focus and resourcing are aligned with business impact.
- Partner with senior marketing and commercial leaders to evaluate and rank campaign opportunities based on strategic importance, revenue potential, and customer impact.
- Manage governance processes to ensure that campaign priorities are communicated, agreed upon, and executed consistently.
- Serve as the operational bridge between marketing, retail operations, e-commerce, and commercial teams.

REQUIREMENTS

- Bachelor’s degree in Marketing, Business Administration or related field.
- 5+ years’ experience in marketing or campaign/project management roles (ideally in retail, e-commerce, or FMCG).
- Proven success in managing cross-functional campaigns across digital and physical channels.
- Strong project management and organisational skills - able to manage multiple campaigns simultaneously.
- Familiarity with campaign management tools (e.g., Asana, Trello, Airtable) and marketing analytics platforms.
- Analytical mindset - comfortable interpreting performance data and turning insights into actions.

WHAT WE OFFER

- At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
- Work in a friendly environment, where everyone shares positive vibes and excited about our future.
- Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.