Assistant Director, Digital Marketing and Engagement

Site: The McLean Hospital Corporation

Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary
Summary

The Mass General Brigham Development Office represents a team of 450+ vibrant, collaborative, and skilled fundraising professionals. We are dedicated to inspiring visionary philanthropy that advances caring and curing for patients in Boston and around the world. Philanthropy enables Mass General Brigham to deliver the highest quality patient care, pursue the most innovative and promising research, train the brightest minds to become the next generation of healthcare leaders, and expand and improve our world-class facilities. Join us in our mission to transform the future of medicine. The Mass General Brigham Development Office offers excellent benefits, competitive salaries, and a hybrid flexible work schedule.

The Assistant Director of Digital Marketing and Engagement is a key member of the digital marketing team, supporting fundraising, donor engagement, and institutional storytelling across digital channels. This role manages digital communications projects working closely with teams across the office to translate engagement goals into clear project plans and measurable outcomes.

• Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization, including campaign launches, web updates, email programs, event communications, and donation forms.
• Develop and maintain project plans and timelines to deliver high-quality deliverables to support fundraising initiatives.
• Facilitate intake and discovery with stakeholders to clarify goals, audiences, and requirements to inform appropriate digital solutions.
• Coordinate with teams and partners including content, design, web production, information systems, fundraising colleagues, and vendors.
• Support email, web, and digital asset management by helping build campaigns, update content, manage list readiness, maintain standards, and troubleshoot production issues.
• Coordinate quality assurance for digital deliverables.
• Monitor competing priorities and resource needs, recommend adjustments to timing and scope as needed.
• Track and report on digital performance metrics and campaign outcomes, preparing recommendations to improve donor experience, campaign execution, operational efficiency, and alignment with fundraising priorities.
• Help standardize and improve digital workflows, intake processes, documentation, project templates, QA checklists, and team collaboration.
• Other duties as assigned.

Qualifications

Bachelor’s degree required and 3-5 years of experience managing digital communications, marketing, web, fundraising, or related projects. In addition, the ideal candidate will possess the following skills, abilities and competencies:

- Experience coordinating complex digital communications, marketing, web, and fundraising projects with strong knowledge of digital platforms and tools
- Strong project management skills, including the ability to define scope, build timelines, manage dependencies, facilitate meetings, document decisions, follow up on action items, and drive work to completion.
- Excellent written and verbal communication skills, with sound judgment, professionalism, and the ability to translate technical or operational details for nontechnical stakeholders.
- Ability to manage stakeholder expectations, competing priorities, sensitive information, and confidential information with care.
- Working knowledge of digital communications channels and production tools, including websites, CMS platforms, email marketing, marketing automation, donation forms, event registration, analytics, and Microsoft 365 applications. Experience with WordPress, Marketo, Adobe Experience Manager a plus. Ability to learn new programs as needed.
- Ability to analyze data and identify trends to make recommendations for future digital engagement efforts.
- Strong attention to detail, with a commitment to quality assurance, brand consistency, accessibility, user experience, best practices, and operational efficiency.
- Ability to work independently and collaboratively in a fast-paced environment, communicate effectively and professionally with diverse audiences, adapt to shifting priorities, and maintain professionalism under pressure.
- Interest in the organization’s mission and the role of philanthropy in supporting patient care, research, education, and community service.

Additional Job Details (if applicable)

The target salary range for this position is $75,000 - $85,000. Final offers will be based on the candidate's experience and internal equity.

Remote Type
Hybrid

Work Location
399 Revolution Drive

Scheduled Weekly Hours
40

Employee Type
Regular

Work Shift
Day (United States of America)

Pay Range
$63,648.00 - $92,570.40/Annual

Grade
6
At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package.

EEO Statement:
1600 The McLean Hospital Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.

Mass General Brigham Competency Framework

At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.