Associate Manager, Product Marketing -Everyday Value

Yum! BrandsPlano, TexasHybridFull-timeNew grad, 0–1 yearsListed 1 day ago

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About this role

The Associate Manager, Value owns the design, launch, optimization and scaling of proven value platforms that drive new visits, frequency and habit formation.

This role turns the value strategy into commercially viable offers and programs. You will build the value calendar and offer pipeline, develop business case recommendations, coordinate test and national launch readiness, and use performance and competitive signals to improve results.

You will work across Consumer Insights, Finance, Operations, RSCS, FIT, Digital, Retail Marketing, IMC, Media, and agencies to move work through the 4Ds process (Discover, Dive, Design and Deploy) with speed, clarity and strong execution.

Education

• BA or BS degree required; MBA preferred.

Experience

• 4+ years of relevant marketing, product, category or commercial experience preferred.

• Experience with established CPG brands or in QSR / restaurants preferred.

• Demonstrated experience managing complex cross-functional programs from strategy through execution.

Skills

• Strong commercial judgment with the ability to connect consumer value, pricing, sales, transactions, profitability and operational feasibility.

• Strong analytical, problem-solving and program management skills.

• Clear written, verbal and presentation skills with the ability to influence across functions and with franchisees.

• Ability to translate data and learning into specific recommendations, owners and next steps.

• Comfort working independently and collaboratively in a fast-moving environment.

• Genuine passion for food, customer experience and building repeatable growth platforms.

Mindset & attributes

• Operator who creates clarity, sets priorities and drives decisions.

• Results-focused, accountable and relentless about execution quality.

• Curious, resourceful and adaptive as consumer and competitive conditions change.

• Collaborative leader who invites different perspectives and builds trust.

• Strategic thinker who can connect details to broader business outcomes.

• High standards, positive energy and a bias for action.

Salary Range: $105,030 to $110,865 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.