About this role
The role / impact
As Marketing Communications Manager for Canada, you will play a key role in building Xero's profile and deepening customer connection across the region during a six-month contract. You will turn regional priorities and global campaigns into clear, engaging Canadian storytelling across earned media, customer communications, content, thought leadership, and social media.
Moving comfortably between planning, execution, and delivery, your work will ensure Canadian small businesses, accountants, and bookkeepers see the true value of Xero. You will elevate local customer stories, secure high-impact media opportunities, and amplify our brand presence across key market channels.
The team / how they connect
You will join a collaborative Canadian marketing team, reporting directly to the Head of Marketing, Canada. Working closely with sales, customer success, product marketing, and global brand teams, you will act as a bridge between local priorities and global strategy. You will also manage external PR and social agencies to deliver seamless, integrated communications.
Initially, you will focus on
- Establishing a consistent communications rhythm across earned media, customer stories, thought leadership, and social channels.
- Creating and adapting compelling messaging, pitches, Q&As, and thought leadership pieces tailored for Canadian audiences.
- Building and activating a pipeline of local customer success stories, testimonials, and advocacy opportunities.
- Directing day-to-day agency workflows and tracking campaign performance alongside global and regional teams.
Where and how you can work
This six-month contract role is based in Canada. We offer a flexible hybrid working model, combining time in our modern collaborative workspaces with remote working options to support your best work.
Here are some of the things we are looking for
- You bring a strong background in delivering hands-on communications or marketing campaigns across earned, owned, and social media.
- You have exceptional writing and editing skills, with the ability to turn complex topics into clear, engaging narratives.
- You bring experience managing agency partners from initial brief through to execution and measurement.
- You possess sound judgement in managing fast-paced or sensitive issues, protecting brand trust and accuracy.
- You have solid project management skills with proven ability to navigate matrixed global environments and adapt strategy for local relevance.
- You carry a genuine interest in SaaS, technology, and supporting the needs of small businesses and their advisors.
Compensation & Total Rewards
At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits.
The expected base salary range for this role is $87,100 – $135,000
Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.
In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:
- Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
- Comprehensive Benefits: World-class health, wellness, and retirement programs. Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.
This is a posting for an existing vacancy.
Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.