Product Manager

You Will Be

- Owning multiple applications within Polaris IQ, leading the squad responsible for delivering your roadmap, and contributing to the broader Wpromote Product roadmap

- Conducting user research, analyzing market and product data, and developing clear use cases and recommendations to evaluate and prioritize opportunities

- Translating user and business needs into requirements, workflows, acceptance criteria, and prioritized work for Engineering and Design

- Partnering across Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver, launch, and drive adoption of valuable and reliable product experiences

- Representing Polaris IQ in client conversations, sales demos, internal meetings, and cross-functional planning

- Using product usage, adoption, feedback, and business performance data to evaluate success and guide future decisions

- Triaging product questions and issues, identify patterns, and escalate bugs, risks, and opportunities for improvement

You Must Have

- 3+ years of experience in digital marketing, marketing technology, or a digital agency, with a strong understanding of how agency teams deliver marketing services for clients

- Experience translating user or business needs into product requirements, priorities, workflows, or deliverables

- Experience working with technical and cross-functional teams to move initiatives from idea through execution

- Strong communication, facilitation, analytical, and critical-thinking skills, with the ability to create alignment and make informed recommendations

- Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight

- Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work

Nice to Have

- Product management, product operations, or software development experience, particularly in SaaS or marketing technology

- Hands-on experience in paid search, paid social, programmatic, SEO, content, creative, analytics, measurement, or another digital marketing discipline

- Experience working with marketing data, APIs, integrations, dashboards, reporting, SQL, BigQuery, or product analytics tools

- Experience with Jira and Agile/Scrum practices

- Experience supporting client-facing demos, training, enablement, launches, proposals, or go-to-market initiatives