Senior Strategic Partnerships Manager

The Role
 
Wpromote is looking for a Director, Digital Media Investment to lead the day-to-day management and continued development of our media investment function. Initially operating as an individual contributor, you will ensure agency spend, partner commitments, and commercial agreements are strategically managed to maximize client value, strengthen Wpromote’s negotiating position, and improve commercial outcomes. Reporting to the Vice President, Media Investment, you will work closely with leaders across Media, Commercial Strategy, Sales, Finance, Legal, Partnerships, and Revenue Operations.

You will manage the operational execution of Joint Business Plans, upfront commitments, incentive programs, and other strategic investment agreements, while building the infrastructure, reporting, and processes needed to manage these programs at scale. The ideal candidate combines deep media investment expertise with strong financial acumen, operational discipline, and executive-level business judgment. You are comfortable moving between negotiation strategy and detailed execution, translating complex agreements into actionable plans, and building a centralized investment function that provides greater visibility into agency commitments, partner value, and commercial opportunities.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Flexible schedules
-Unlimited PTO
-Extended Holiday break (Winter)
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass Credits and more!
The anticipated annual salary for this role will range from $135,000 - $155,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above.

*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
 
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
 
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You Will Be

Partner Management

- Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners.

- Own a portfolio of Media and Technology Partnerships.

- Develop strong relationships with partner teams and ensure Wpromote has access to relevant strategic and commercial opportunities.

- Create clear relationship plans for priority partners, including objectives, internal stakeholders, opportunities, and next steps.

- Maintain Wpromote’s partner matrix and opportunity pipeline.

Building Wpromote’s Emerging Partner Ecosystem

- Identify, evaluate, and develop relationships with partners across areas such as:
- Retail Media and Commerce

- AI and AI Search

- Audience and Identity

- Measurement and Incrementality

- Creator Marketing

- Email and SMS

- Brand Safety

- Media Automation

- Media

- Emerging advertising and marketing technologies

- Help determine which partners should become strategic relationships versus tactical solutions and negotiate commercial agreements

- Work with Product and internal subject-matter experts to evaluate new capabilities and determine where they fit within Wpromote’s offering.

- Bring new solutions and opportunities to internal teams before they become table stakes in the market.

Internal Enablement

- Develop and distribute partnership communications, updates, and enablement materials.

- Maintain Wpromote’s internal partner directory, resource hub, and partnership materials.

- Introduce internal teams to strategic partners and emerging capabilities.

- Coordinate partner trainings, certifications, demonstrations, and educational sessions.

- Partner closely with Client Strategy and Media teams to help them identify when and how to bring partner capabilities to clients.

- Build AI processes that make it easy for teams to discover, understand, and activate Wpromote’s partner ecosystem.

Co-Marketing and Events

- Partner with Marketing and Events to develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events.

- Identify and coordinate opportunities for Wpromote leaders, subject-matter experts, clients, and teams to participate in partner content, events, and industry conversations.

- Manage partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership.

- Own recurring internal partnership communications, including newsletters, Slack updates, event calendars, and other programming, while coordinating partner-related logistics with Marketing and Events.

You Must Have

- 5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field.

- Strong knowledge of the advertising and marketing technology ecosystem.

- Demonstrated ability to manage relationships with multiple external partners simultaneously.

- Excellent communication and relationship-building skills.

- Strong project-management and organizational skills.

- Ability to understand technical or complex products and translate them into clear client and business applications.

- Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership.

- Ability to identify opportunities proactively rather than waiting for partner requests.

- Strong presentation and internal enablement skills.

- Genuine curiosity about AI, emerging platforms, and the future of marketing technology.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
 
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
 
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.