Head of Growth

This role is for one of our clients
 
Industry: Marketing Services
Seniority level: Mid-Senior level
 
Experience: 4+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time

Your Role
Own performance/UA strategy and hands-on execution end-to-end, i.e. campaign architecture, creative-testing frameworks, platform-specific strategy (Meta vs. Google vs. others) as the core mandate
Build and run a structured creative-testing discipline: concept generation, format/hook experimentation, kill/scale rules and the rigour to separate signal from noise
Create an integrated growth roadmap across functions, setting the overarching point of view on what social and community should drive for us and the measurement philosophy you and the team operate against
Own cost economics and data-driven decision-making across the marketing budget, directing spend allocation and channel mix
Own alignment between marketing communications and the game's release/update cadence, coordinating with Product so marketing pushes land in sync with new modes, features and patches
Direct and mentor the team: Manager Performance & Growth marketing and Marketing Operations (your direct reports), setting priorities and resolving execution tradeoffs across the team, including oversight of ASO and content marketing as functions owned day-to-day within the team along with their individual career growth, drive AI-first mindset and adoption for daily operations as well as strategy 
Partner with the business head on brand and consumer-insight application which is shared, evolving work as we scale
Must Have
Typically this role would require 8 to 10 years in performance marketing, with real experience taking a performance/UA budget through an order-of-magnitude scaling journey; for example, from the tens-of-lakhs range into the crores, and not just large budgets with marginal increases and optimisations
Demonstrated ability to build and run structured testing systems (format x hook, kill/scale rules) with real before/after results to show
Strong data/analytical fluency, comfortable in retention/CPI/ROAS cohort analysis and applying user data into creative and growth decisions and campaign optimisations
AI-native working habits, i.e. uses AI tools by default across performance analysis, creative iteration, reporting and builds this fluency across the team
Direct hands-on experience with Meta and Google ad platform mechanics specifically, as well as experience in managing other channels (e.g., affiliates, Moloco, Unity Ads, and other gaming-specific ad networks) directly or through an agency with well defined targets and oversight 
Good to Have
Direct experience in gaming, esports or another fandom-driven category
Experience mentoring or upskilling a junior performance marketer
Familiarity with Looker Studio, Mixpanel or comparable analytics stacks
Experience coordinating marketing timing with a product/dev roadmap in a live-service or games context
Must-have skills
Performance Marketing, User Acquisition