Associate Manager, Digital Experience

About Habit Burger & Grill

At Habit Burger & Grill, we are focused on delivering craveable food, genuine hospitality, and connected customer experiences that make it easier for guests to discover, order, join MyHabit, and come back more often. As digital ordering and loyalty become more central to guest engagement, we are building stronger discipline to identify the right opportunities, align priorities, and measure what moves guest behavior and business results.

About the Role

We are looking for an Associate Manager, Digital Experience to bring a commercial, guest first, omni-channel mindset to Habit’s app, web, and kiosk experiences. This role will help identify and frame the opportunities most likely to improve conversion, average check, MyHabit customer growth, and repeat engagement.

The Digital Experience Associate Manager will partner closely with Technology, CRM/Lifecycle, Marketing, and Operations to ensure opportunities are clearly briefed, appropriately prioritized, operationally sound, thoughtfully launched, and measured against critical KPIs.

What You’ll Do

Own the business-side digital opportunity pipeline. Identify and frame high-impact opportunities across app, web, and kiosk, using guest insight, business priorities, funnel data, operational input, and commercial impact to clarify what matters most and why.

Lead digital merchandising and conversion optimization. Improve how menu items, bundles, add-ons, limited-time offers, MyHabit prompts, reorder moments, and checkout experiences show up across app, web, and kiosk to increase clarity, conversion, attachment, and average check.

Translate opportunities into clear briefs and launch plans. Partner with Technology and Operations to define the business problem, guest need, expected impact, success metrics, dependencies, restaurant considerations, and launch readiness while Technology leads feasibility, build planning, implementation, and release management.

Measure, learn, and improve. Establish a rhythm for post-launch readouts, test learnings, and experience recommendations so Habit can connect digital changes to guest behavior, sales impact, MyHabit growth, and repeat engagement.

What You’ll Bring

▪ 5-8+ years of experience in ecommerce, digital product, digital marketing, digital experience, app/web optimization, or a related role.
▪ Experience working with app, web, digital ordering, loyalty enrollment, or high frequency digital transaction platforms.
▪ Ability to translate business goals, guest insights, and performance signals into clear opportunity briefs, prioritization recommendations, launch considerations, and success metrics.
▪ Comfort using funnel data, behavioral analytics, usability insights, guest feedback, and performance reporting to identify opportunities and measure results.
▪ Experience partnering with Technology, Product, Analytics, Marketing, CRM/Lifecycle, Operations, and external platform or agency partners to connect digital opportunities to real guest experiences.
▪ Strong project management, stakeholder alignment, and communication skills, including the ability to simplify complex digital topics for cross-functional teams and senior leaders.
▪ A test-and-learn mindset, with comfort balancing guest experience, revenue impact, technical feasibility, and restaurant execution.

What Success Looks Like
▪ Guests can more easily discover, order, join MyHabit, add to their check, and return through Habit’s digital platforms.
▪ Digital experience opportunities are better prioritized through clear business cases, guest insight, commercial impact, and cross-functional alignment.
▪ Launches are measured consistently, with learnings that improve conversion, average check, MyHabit growth, reorder behavior, and repeat engagement over time.

Who You Are
You are equal parts product thinker, guest advocate, and business operator. You can zoom into the details of a user flow, zoom out to connect the work to business outcomes, and bring Technology, Operations, and Marketing partners along with clarity and momentum. You are curious, analytical, collaborative, and energized by building connected experiences that make it easier for guests to discover Habit, order confidently, pick up smoothly, join
MyHabit, and come back more often.

This job description summarizes the general nature and level of work and is not exhaustive. Responsibilities and duties may change based on business needs.

Compensation

Salary Range: $109,400 - $128,600

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means
seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is
proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay
Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship
for this position.

Benefits

Competitive base pay with benefits including:
• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Competitive bonus program for eligible roles
• Recognition-based culture.

Family Benefits:
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100%
preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave
• Onsite Childcare through Bright Horizons

Additional Perks:
• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related
duties as negotiated to meet the ongoing needs of the organization.

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