About this role
About Us
TATA Green Batteries are a product of TATA AutoComp GY Batteries, a joint venture between TATA AutoComp Systems and GS Yuasa International, Japan. These batteries are a combination of TATA AutoComp’s extensive experience in the Automotive Industry and GS Yuasa International’s superior technological know-how. With a low top-up requirement and being 90% recyclable, Tata Green Batteries allow a hassle-free battery running experience.
Key Responsibilities
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage SEO, SEM, PPC, display advertising, email marketing, and social media campaigns.
- Plan and execute lead generation campaigns to support sales and business development teams.
- Monitor website performance, optimize user experience, and improve conversion rates.
- Create and manage digital content calendars, marketing campaigns, and promotional activities.
- Analyze campaign performance using tools such as Google Analytics, Search Console, and marketing automation platforms.
- Manage digital marketing budgets and optimize ROI across channels.
- Coordinate with agencies, designers, content creators, and internal stakeholders.
- Track industry trends, competitor activities, and emerging digital technologies.
- Prepare monthly MIS and performance reports for management review.
Qualification
MBA/PGDM in Marketing, Digital Marketing, or related field.Certification in Google Ads, Google Analytics, SEO, or Digital Marketing preferred.
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Experience
- 10-12 years of experience in Digital Marketing.
- Minimum 5 years in a managerial role.
- Experience in B2B/manufacturing/automotive industry preferred.
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Required Skills
- SEO & SEM
- Google Ads and Analytics
- Social Media Marketing
- Content Marketing
- Marketing Automation Tools
- Campaign Management
- Lead Generation & Nurturing
- Data Analytics & Reporting
- Budget Management
- Strong Communication & Stakeholder Management
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