About this role
ABOUT XAPADS MEDIA
Xapads Media is a global AdTech company offering audience reaching, digital monetization, and performance marketing solutions. We deliver data-driven campaign performance across global markets by connecting brands, publishers, and platforms with targeted digital solutions. Driven by technology, cross-functional collaboration, and continuous content innovation, Xapads empowers brands to build meaningful presence across major social and digital channels.
We believe that a strong organization is built on strong people and a culture that enables them to grow. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, We believe in building not just careers, but fostering an environment where people can grow, make a meaningful impact, and contribute to something enduring.
ABOUT THE SEGMENT
The Digital Marketing & Social team drives global brand communication, social engagement, and content positioning across major digital networks. The team develops, manages, and executes digital narratives across official social platforms to establish brand presence, highlight industry thought leadership, and drive audience engagement.
THE ROLE
The Social Media Executive is responsible for managing and upscaling content across Xapads Media’s global social media channels. The candidate will oversee daily content creation, scheduling, publishing, and engagement across LinkedIn, Instagram, Facebook, and Twitter. Working closely with design, marketing, product, HR, and sales teams, the role ensures consistent brand messaging, researches industry trends, explores AI content tools, and tracks performance analytics across target regions.
WHAT YOU'LL OWN
Social Media Management: Own the scheduling, publishing, and brand tone across Xapads Media’s official social channels (LinkedIn, Instagram, Facebook, and Twitter).
Content Generation & Strategy: Own end-to-end content creation, copywriting, and ideation to drive audience reach and engagement.
Social Reporting & Analytics: Own weekly and monthly performance tracking, delivering performance reports on reach, engagement, and website traffic.
WHAT YOU'LL DO
Content Creation & Copywriting: Write, edit, and produce high-quality social media posts tailored to platform-specific audiences across LinkedIn, Instagram, Facebook, and Twitter.
Content Scheduling & Publishing: Maintain an active content calendar, ensuring timely publishing while preserving unified brand communication.
Cross-Functional Collaboration: Partner with social, design, marketing, product, HR, and sales teams to produce relevant content and support internal/external updates.
Trend Research & AI Exploration: Monitor digital industry trends for content ideation and leverage relevant AI tools to enhance content quality and creation efficiency.
Performance Tracking & Analytics: Track metrics across social platforms and compile weekly/monthly performance reports detailing reach, engagement, and traffic trends.
WHAT WE'RE LOOKING FOR
- Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field.
- Proven hands-on experience in editing, content generation, and copywriting.
- Experience with content calendars, social media publishing, and campaign execution.
- Basic understanding of social media analytics, engagement metrics, and organic growth strategies.
- Hands-on experience managing corporate social media accounts across LinkedIn, Instagram, Facebook, and Twitter.
- Familiarity with social media management, creative, and analytics tools, such as Meta Business Suite, Buffer, Canva, CapCut, LinkedIn Analytics, Instagram Insights, or Google Analytics 4.
- Strong communication skills and ability to collaborate effectively across cross-functional teams.
GOOD TO HAVE
- Prior experience with B2B, technology, SaaS, digital media, or AdTech brands.
- Understanding of LinkedIn-led B2B marketing strategies and thought leadership content.
- Basic knowledge of SEO, UTM tracking, and website traffic attribution.
- Experience creating short-form videos, supporting corporate events, and executing multi-channel brand campaigns.
- A portfolio showcasing social media content and campaigns previously handled.