Social Media Manager, Japan

Social Media Manager, Japan

The Corporate Affairs & Communications (CA&C) department serves as the voice of and for American Express, with responsibility for Public Affairs & Media Relations, Colleague Communications, Corporate Social Responsibility, and Social Media. Within CA&C, the Corporate Communications team handles communications for American Express’ business strategy and financial performance, brand and reputation, digital innovation, social media communications and the company’s external corporate content strategy.

The Manager of Social Media for American Express, Japan, will play a pivotal role in crafting and telling our company’s story whilst enhancing and protecting the brand in one of our top markets. This role on the Corporate Communications team reports to the Vice President International Social Media and offers an exciting opportunity to drive innovation in how American Express communicates its key priorities and initiatives to its customers, colleagues, and communities across our ecosystem of external social channels.

The person in this role will be responsible for conceiving and creating highly engaging organic social creative across a wide range of topics including travel, dining, entertainment, community and small business support, as well as executive thought leadership. They will work with our platform partners in the market to ensure American Express is always top of mind and executing against the latest platform best practices, as well as oversee community management, measurement and reporting for organic social campaigns and programs under their purview.

The person in this role will also work closely with both the local CA&C team and the wider international social media team, as well as key stakeholders in the market to pursue and articulate the many stories in the Japan business to external audiences. The role will have agency support and be responsible for management of the relationship.

In addition to leading social media for Japan, the role will support teams across Asia, providing strategic guidance and oversight to help strengthen social media activity across the region.

- At least 5 years working in social media and community management roles

- Demonstrated innovative, social-first storytelling that showcases strong creativity and drives significant organic engagement

- Excellent written and verbal communication skills in both English and Japanese

- Ability to write clear, short, story-based copy and create engaging supporting graphic, photo and video assets

- Experience effectively using social listening tools to build community and deliver valuable insights

- Issues management experience

- Experience using photo and video editing tools

- Familiarity and use of Sprinklr, Brandwatch or other publishing and reporting tools

- Experience engaging influencers and creators as part of a social content development mix

- Strong organizational skills, ability to work in a fast paced, highly matrixed environment and knack for balancing multiple projects and priorities

- Self-motivated team player with proven ability to effectively collaborate with multiple stakeholders

- Working Experience in global organizations